Interview with designer mauricio issa (mi), regarding views on design, and for the award-winning design The Carry-On Luggage.

 
 
 
 
 
 
For High-Resolution Images & More Info Visit: http://www.adesignaward.com/design.php?ID=49038

Interview with mauricio issa at Sunday 23rd of October 2016: DI: What is the main principle, idea and inspiration behind your design?
mi : We wanted to create something meaningful, On the design side, mainstream luggage brands have not evolved much from the use of nylon and poly carbonate. Regardless of price point, the products look the same. We aimed to disrupt the industry by using novel materials and changing the business model. Integrating 3 core values, quality, elegance and practical intelligence

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
mi : We wanted to create an object with the simple hope that it will fit into your life in a delightful way.

DI: What are your future plans for this award winning design?
mi : we want to keep bringing products around the idea of a good travel experience. We believe that travel goods not only need to serve a purpose but make you feel good and special.

DI: How long did it take you to design this particular concept?
mi : it took us about 10 months since the very first ideas to the actual production model.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
mi : A Carry-on is probably the first thing that comes into your mind when traveling for a couple days, even when you travel for a long period you might end up taking also your carry-on, and we saw so many people strugling with the wheels, with the zippers ripping of, the bag tipping off that we wanted to do something on that area first.. So, as a young Travel Goods company that want to launch the first product, it was a natural choice. More products are coming, but you need to make an statement wih the first one.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
mi : The Carry-On is on production right now, under the brand Arlo Skye. The first pre-order batch is sold out, right now the brand is receiving new orders.

DI: What made you design this particular type of work?
mi : All the people involved in this project is from different backgrounds but all have one thing in common, we love to travel. It was just a normal life cycle, you get to work on projects, from the areas that you love and with people that are also

DI: Where there any other designs and/or designers that helped the influence the design of your work?
mi : of course, Denielle Wolfe is our CDO, she was VP of Design for TUMI several years and we worked together really well on this project. I keep learning every single day from her.

DI: Who is the target customer for his design?
mi : It is for people that want to feel special and values simple details and good design.

DI: What sets this design apart from other similar or resembling concepts?
mi : the main material ( aluminum) makes it look stylish. we made sure the main stressfull areas were coverered, like the smoothness of the ride of the wheels, the comfort of the handles, the operation of the locks and the removable built-on power bank to recharge your cellphone or tablet on the go.

DI: How did you come up with the name for this design? What does it mean?
mi : the name is pretty straight forward. The Carry-On.

DI: Which design tools did you use when you were working on this project?
mi : We sketched a lot on paper and digitally, trying to figure out every single details, this was made in Photoshop and Sketchbook Pro. For CAD and prototyping we did it mainly in Solid Works. We used a lot of color swatches, fabric and leather samples.

DI: What is the most unique aspect of your design?
mi : there a lot of carry on out there that are smart or have power banks, our is the only one right now with a portable power bank that can be removed without unpacking it and the only one made in a Magnesium-aluminum alloy for the stylish look.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
mi : A lot of engineers and talented people from all the factories that are supplying and manufacturing the parts. great people.

DI: What is the role of technology in this particular design?
mi : With out technology, not only for the design but for communication it self, would't been impossible. we had to communicate, with vendors in China, Florence and Japan.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
mi : we tested out a lot of carry-on bags from different brands to realize in what aspects we needed to improve and talked with a lot of users to try to meet their needs.

DI: What are some of the challenges you faced during the design/realization of your concept?
mi : working with a aluminum is a challenge in every aspect. Also, working with so many different vendors is a challenge when it comes to making it all work together. I have to say, the only way to achieve it, was because the people involved is really talented and love their work.

DI: How did you decide to submit your design to an international design competition?
mi : Costumer feedback was excellent but we wanted to test it out with design professionals and see what they thought about our concept, we wanted to know if we were in good path or not. I think design awards are one way to pay back al the people involved and tell them, guys you did a great job. We won this because of you !.

DI: What did you learn or how did you improve yourself during the designing of this work?
mi : I gotta say I improved probably 300%, hard to measure but you see it when you make decisions. I thought I was in diapers when I started this, now I can say at least i can walk hanging from stuff. I took luggage for granted now It is hard not to notice it on the streets.