DI: What is the main principle, idea and inspiration behind your design?
PDS : I want to promote my Haute Couture for people who love this kind of elegant clothes, my idea from environment that why I am focus in wonderful World and my inspiration was change the climate that why I using my title "Wonderful World" !
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
PDS : I am focus for rich women & ladies to give them another opportunity & change to wear my Haute Couture and don't waits the time!
DI: What are your future plans for this award winning design?
PDS : If I get it award I hope to be one of the famous designer in the world!
DI: How long did it take you to design this particular concept?
PDS : I just using few days for my designing1
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
PDS : I just can say "Fashion" is not culture & creative in my dictionary means "Money" !!!
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
PDS : It's depend of my client! They decide what they want, like if they want just for her wear of course I can do my self no need waits the time! if company of course should find a company to collaborate under my control and decision!
DI: What made you design this particular type of work?
PDS : I am do my Haute Couture using my brand name
DI: Where there any other designs and/or designers that helped the influence the design of your work?
PDS : My favorite designers is Issey Miyake, Yohji Yamamoto
DI: Who is the target customer for his design?
PDS : Rich Women & Ladies
DI: How did you come up with the name for this design? What does it mean?
PDS : Senna Fernandes is my family name! Honor to be a part of family! My blood is Blue
DI: What is the most unique aspect of your design?
PDS : Evening gartment
DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
PDS : I have a lot professional tailor
DI: What is the role of technology in this particular design?
PDS : Should serious & hand made
DI: What are some of the challenges you faced during the design/realization of your concept?
PDS : I hate short time to finish my garment means the client not respect on me!
DI: How did you decide to submit your design to an international design competition?
PDS : Everyone of designers should go for awards, without any award you can that the position at career
DI: What did you learn or how did you improve yourself during the designing of this work?
PDS : Should know what your way and what you focus in fashion design!
DI: Any other things you would like to cover that have not been covered in these questions?
PDS : I hope for all designers should respect each others because not easy to be a family at Fashion design! More opportunity in meet each others!