Interview with designer Diana Sokolic (DS), regarding views on design, and for the award-winning design Marlene and Maurice Walking Stick.

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Interview with Diana Sokolic at Thursday 21st of April 2016: DI: What is the main principle, idea and inspiration behind your design?
DS : People do not like to use walking canes because they are the sign of old age or disability. That is why I have created a stick which is not only a helping tool but is beautiful at the same time.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
DS : I wanted to show that people do not need to be old or disabled to use walking sticks and that even if they are -old and/or disabled,they can look smart and elegant.

DI: What are your future plans for this award winning design?
DS : I hope that someone will start producing my design.

DI: How long did it take you to design this particular concept?
DS : Since the concept is very simple,designing did not take much time. The technical part was more complicated.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
DS : My plan or better say wish is to sell the production rights.

DI: What made you design this particular type of work?
DS : Very few things are designed for elderly people. Things that ARE designed are usually just helping tools with no beauty.I wanted to make something that would be both helpful and pretty.

DI: Who is the target customer for his design?
DS : The target customer for my design is every man and woman who needs walking aid, no matter of age.

DI: What sets this design apart from other similar or resembling concepts?
DS : There are no resembling concepts. That is why this one is awarded.

DI: How did you come up with the name for this design? What does it mean?
DS : Marlene Dietrich and Maurice Chevalier were two famous actors who used walking canes with class and elegance.

DI: What is the most unique aspect of your design?
DS : The light in the cane is the most unique and innovative aspect of my design.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
DS : I have collaborated with some engineers who work with LED light.

DI: What is the role of technology in this particular design?
DS : The role of technology is, I would say, one third. The other two thirds are idea and design.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
DS : I had ti research the forms of walking sticks, their height, durability and I had to find out the way of making it glow.

DI: What are some of the challenges you faced during the design/realization of your concept?
DS : The biggest challenge in realization was to find the way of putting the light, the battery and the button in a space 2x1 cm

DI: How did you decide to submit your design to an international design competition?
DS : I thought that my design was enough innovative to win.

DI: What did you learn or how did you improve yourself during the designing of this work?
DS : During the designing process I always learn to be patient and not to abandon it because of the obstacles which appear by default.