Interview with designer Fengming Chen (FC), regarding views on design, and for the award-winning design Ice Eletronic Toothbrush.

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Interview with Fengming Chen at Friday 1st of April 2016: DI: What is the main principle, idea and inspiration behind your design?
FC : The design concept was inspired by flowing water. The flowing lines can fully express the soft property of water, and gives a natural and comfortable grip for us. All-metal exterior design exudes a strong sense of technology and futuristic.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
FC : Ordinary toothbrush has failed to meet the oral health needs. People need to be more efficient gate oral hygiene toothbrush to protect dental health, the electric toothbrush market demand is gradually expanding.

DI: What are your future plans for this award winning design?
FC : In the market to do further promotion and sales.

DI: How long did it take you to design this particular concept?
FC : From concept to design for about 1 months, behind the model and verify the model, the development cycle of about half a year.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
FC : We completely changed the traditional way of charging electric toothbrush, battery capacity up to 3300mAh, reduce power consumption,the equivalent of four months per charge is available, a in only needs to be charged three times, allowing users to use more convenient. The handle part of the all metal materials, using them more stable and comfortable, the vibration and noise at the same time do the minimum. It is the world's first all-metal electric toothbrush.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
FC : No, We intend to develop the product independently.

DI: What made you design this particular type of work?
FC : The charging efficiency is 6 times that of traditional electric toothbrush, reduce the charge times and allowing users to use more convenient.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
FC : Internal discussion and research and development of the product.

DI: Who is the target customer for his design?
FC : Electric toothbrush user with a certain consumption ability in pursuit of quality of life.

DI: What sets this design apart from other similar or resembling concepts?
FC : The handle part of the all metal materials, using them more stable and comfortable, the vibration and noise at the same time do the minimum. Overall soft shapes,clean look and attention to detail make a friendly, approachable look and feel.

DI: How did you come up with the name for this design? What does it mean?
FC : The design concept was inspired by flowing water. ICE is the second of the solidification moment.

DI: Which design tools did you use when you were working on this project?
FC : User survey,Brainstorm,sketching,3D modeling,rendering,model validation and structure design.

DI: What is the most unique aspect of your design?
FC : Unique shape, and the use of metal materials.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
FC : Yes, participants include product designers, technical personnel, market sales, etc.

DI: What is the role of technology in this particular design?
FC : Technical staff in the process as a supporter of the role, to fully cooperate with the designer to complete and realize the product.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
FC : Yes,Study on the household survey, the demand of users and usage scenarios, make the collection and analysis of existing products, the market also, looking for a creative breakthrough.

DI: What are some of the challenges you faced during the design/realization of your concept?
FC : Production process and technology are difficult to achieve, how to do waterproof also has a great challenge.

DI: How did you decide to submit your design to an international design competition?
FC : This is the first time to participate in A'Design Award & competition, we hope that good creative works can be recognized.

DI: What did you learn or how did you improve yourself during the designing of this work?
FC : Bold attempt to the final implementation, the process is full of difficulties, both the design concept and technical implementation, in this process have learned a lot of things.

DI: Any other things you would like to cover that have not been covered in these questions?
FC : No.