We had the distinct pleasure to interview award winning designer Omdesign about their original and creative Visitors centre design work. Omdesign is an award-winning architectural designer, that makes our world a better place with their original visitors centre works.
Omdesign ("Omdesign") answered Design Interview ("DI") questions about their award-winning work Super Bock House of Beer Visitors centre . Interview questions prepared by Frank Scott.
Omdesign : Brimming with tradition and authenticity, Super Bock House of Beer, created by Omdesign, is a new visitors centre in Porto, located in Unicer's factory, the largest Portuguese company producing beverages, which belongs to the Carlsberg. The visit is distributed over 10 different areas. Super Bock House of Beer is an authentic and fully operational living house where the visitors can learn about the raw materials used to make beer, as well as the important moments, stories and curiosities of the Super Bock brand.
Omdesign : Aimed at drawing the consumers closer to the brand, the involvement with visitors is a constant feature, offering a unique and unforgettable experience, through various rooms with films and the on-going interactivity with static and dynamic contents addressing the history of the company, people and the brand, passing on to the current production line where this emblematic beer is made.
Omdesign : The project started in the beginning of March 2015 in Porto (Portugal) and finished in October 2015.
Omdesign : This dynamic and interactive place is marked by the identity, design, production and assembly of Omdesign. The development of all the contents and spaces were also entrusted to the agency, which focused on solutions, materials, formats and hues of colour allusive to the world of beer and the territory of Super Bock.
Omdesign : To create this visitors centre, the Omdesign team took its inspiration in the natural materials with which beer is made as well as all colours that represent the world of beer and the Super Bock brand.
Omdesign : This space is an authentic and fully operational living house, where it is possible to watch the entire brewing process, learn about the raw materials used to make beer, as well as the important moments, stories and curiosities of the Super Bock brand.
Omdesign : We visited different visitors centres in Europe that were object of study and benchmarking for the Super Bock House of Beer, in order to promote the best experience to all visitors.
Omdesign : Considering that Super Bock House of Beer is in the Unicer's factory, the main concern and challenge for Omdesign was assure that the visitors could see all brewing process without interfere with the beer production. This building was constructed, in the past, only with the aim of being functional for the brewing process. So, the other huge challenge was to build up and adapt our creative and design concepts regarding all limitations, always preserving the brewery.
