We had the distinct pleasure to interview award winning designer Neom about their original and creative Logo, packaging identity design work. Neom is an award-winning communication designer, that makes our world a better place with their original logo, packaging identity works.
Neom ("Neom") answered Design Interview ("DI") questions about their award-winning work Graffetta Logo, packaging identity. Interview questions prepared by Frank Scott.
Neom : The history of the terroir, one of the main important element for a strong personality wine.
Neom : Being unforgettable by telling a story about the brand or a specific aspect or value of it.
Neom : The wines are already sold worldwide but I think they will improve their results. Some new entries are planned to be part of the range such as a "passito", a faboulous dessert wine.
Neom : Good concept usually comes quite quickly because they are the results of a well proved methodology we developed during this 20year of work in this field with big companies, Italian such international (like Unilever, Kfraft Food, Beiersdorf, etc).
Neom : We believe that only concept makes solid and strong base for a brand so this time we worked on differentc concepts too based on the simple brief of the client: a new identity, able to express the quality and the speciality of the wine. We created this particular design because we believe in the power of concept connected with real stories. The difficult part is to find the interesting key point and relative visual within the story.
Neom : The design is used by another company we worked for, on the base of a brief.
Neom : The belief that this express in a strong way the unicity of the brand wine.
Neom : We do all the project in team because we believe in the power of this method.
Neom : People who is seeking for good wine, new but with important history and heritage behind.
Neom : The idea, the concept itself, unique as the brand and the client is.
Neom : Is the name of the estate.
Neom : Photoshop and illustrator
Neom : Gather two iconic symbol as the magpie and the coral. This particula combination is the essential expression of the richness of the land
Neom : Illustrator specialized in animal/natural illustrations two sisters, Annalisa e Marina Durante.
Neom : Mainly for the print phase, we used embossing ink for coral, different hot foil colors for wine name, everything print on materic bright white paper.
Neom : let me say the normal one: find concepts that can express the unicity, the uniqueness, the difference of the brand.
Neom : We believe it has all the characteristic a design should have to win a design competition.
Neom : More than learn we had once again the confirmation that our methodology has a good value and give strong results. you can check the quality of our work at http://www.thefoodappeal.com
Neom : I think that any brand, any product any company has its own specific talent, peculiarity and the aim of a good branding company is to find it and enhance it through a powerful visual concept.
