Interview with designer Koren Chi Kei Sin (KS), regarding views on design, and for the award-winning design Essence Mask Packaging.

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Interview with Koren Chi Kei Sin at Sunday 24th of April 2016: DI: What is the main principle, idea and inspiration behind your design?
KS : The design is inspired by the transparency and fluidity of watercolour. Water is the main element to bring out the colours in watercolouring technique while for Essence Mask, the essence lies in keeping the skin hydrated and replenished. Each of the product aims to offer customers a health,radiant skin. The vivid colours of the mask design represents an everyday glamour after using the product. The use of pastel colours helps in giving the product a feminine, soft and attractive identity.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
KS : The focus was to help client setting up its new brand's image through packaging and logo design. We were trying to do something that is simple but elegant with a strong visual image.

DI: How long did it take you to design this particular concept?
KS : It takes us about a month.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
KS : It was commissioned by our client.

DI: What made you design this particular type of work?
KS : We try to design in all aspects. We believe we are trying to create a lifestyle for our clients, which is not limited to packaging, interior, art or architecture.

DI: Who is the target customer for his design?
KS : Young ladies in their early 20s which is interested in beauty care.

DI: How did you come up with the name for this design? What does it mean?
KS : The name Essence refers to the vital elements in the mask that is essential in keeping the skin hydrated and replenished.

DI: Which design tools did you use when you were working on this project?
KS : Digital design tools and hand sketches

DI: What is the most unique aspect of your design?
KS : The choice of colours and the simplicity.

DI: What are some of the challenges you faced during the design/realization of your concept?
KS : Finding the right colour to represent the specific product. We have tried many options of colour pairing to match for different mask types.