DI: What is the main principle, idea and inspiration behind your design?
HLY : Dance is a minimal design, movable in 360-degree earrings representing the beauty of Jellyfish.
DI: What has been your main focus in designing this work? Especially what did you want to achieve?
HLY : The design strive to embrace new look and minimal design, eventually developing the unique style from nature as a jewelry designer.
DI: What are your future plans for this award winning design?
HLY : For my future plan, I will work as a freelancer for another jewelry company who had a retail store, join professional jewelry house , enter design contests and talk to a lot of people.
DI: How long did it take you to design this particular concept?
HLY : Around one week start from concept to sketch.
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
HLY : Use minimal pattern and form to recreate the jellyfish into a pair of earrings.
DI: What made you design this particular type of work?
HLY : My design Philosophy is minimal, clean and elegant. Minimalistic in details; geometric forms; contrasting elements, like color texture and finishing; asymmetry because I love something a little unexpected. And above all elegance is the primary design principals.
DI: Where there any other designs and/or designers that helped the influence the design of your work?
HLY : I admire Coco Channel who broke the boundaries of women’s fashion at the time. Claude
DI: Who is the target customer for his design?
HLY : The minimal but elegant design could be worn by ladies of all ages to match with their evening gowns.
DI: How did you come up with the name for this design? What does it mean?
HLY : The jelly fish swim in the ocean, look like dancing in the party with sparkling jewelry
DI: What is the most unique aspect of your design?
HLY : The most difficult part was created the jellyfish into jewelry design. Since the structure of jellyfish was free form.
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
HLY : Many visual details and experiences influence my work. I am inspired because I am attracted to certain things – not necessarily that I want to emulate them