Interview with designer Hoi Lun Yiu (HY), regarding views on design, and for the award-winning design Dancer Earrings.

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Interview with Hoi Lun Yiu at Wednesday 20th of April 2016: DI: What is the main principle, idea and inspiration behind your design?
HY : Dance is a minimal design, movable in 360-degree earrings representing the beauty of Jellyfish.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
HY : The design strive to embrace new look and minimal design, eventually developing the unique style from nature as a jewelry designer.

DI: What are your future plans for this award winning design?
HY : For my future plan, I will work as a freelancer for another jewelry company who had a retail store, join professional jewelry house , enter design contests and talk to a lot of people.

DI: How long did it take you to design this particular concept?
HY : Around one week start from concept to sketch.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
HY : Use minimal pattern and form to recreate the jellyfish into a pair of earrings.

DI: What made you design this particular type of work?
HY : My design Philosophy is minimal, clean and elegant. Minimalistic in details; geometric forms; contrasting elements, like color texture and finishing; asymmetry because I love something a little unexpected. And above all elegance is the primary design principals.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
HY : I admire Coco Channel who broke the boundaries of women’s fashion at the time. Claude

DI: Who is the target customer for his design?
HY : The minimal but elegant design could be worn by ladies of all ages to match with their evening gowns.

DI: How did you come up with the name for this design? What does it mean?
HY : The jelly fish swim in the ocean, look like dancing in the party with sparkling jewelry

DI: What is the most unique aspect of your design?
HY : The most difficult part was created the jellyfish into jewelry design. Since the structure of jellyfish was free form.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
HY : Many visual details and experiences influence my work. I am inspired because I am attracted to certain things – not necessarily that I want to emulate them