Interview with designer James Ganh (JG), regarding views on design, and for the award-winning design Princess X Transformable Fine Jewelry.

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Interview with James Ganh at Thursday 21st of April 2016: DI: What is the main principle, idea and inspiration behind your design?
JG : Jewel Engineer, reinvent luxury. Inspired by love, expressing the idea 'Cross of Fate'

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
JG : Focus on aesthetic and technical beauty. Challenging traditional and modern crafts skills.

DI: What are your future plans for this award winning design?
JG : It has already been develop into a wider range of small jewellery collection.

DI: How long did it take you to design this particular concept?
JG : 180 hours

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JG : It was a commissioned project based on a customer's love story.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
JG : Craftsmanship is outsourced, available for wholesale and retail.

DI: What made you design this particular type of work?
JG : Challenge, creative and most importantly, fun!

DI: Where there any other designs and/or designers that helped the influence the design of your work?
JG : Nope, but there were only technical advices from the craftsman.

DI: Who is the target customer for his design?
JG : High net-worth individuals.

DI: What sets this design apart from other similar or resembling concepts?
JG : Functionality, detail, quality, durability and beauty.

DI: How did you come up with the name for this design? What does it mean?
JG : Princess - Every female lover should be treated like a princess on their wedding day X - symbolise the 'Cross of Fate' and the signature movement and structure.

DI: Which design tools did you use when you were working on this project?
JG : Hand drawing and painting, then CAD.

DI: What is the most unique aspect of your design?
JG : Transformable or Convertible Fine Jewellery

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
JG : Outsourced technical support

DI: What is the role of technology in this particular design?
JG : CAD and 3D Printing

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
JG : No. Structure & movement research.

DI: What are some of the challenges you faced during the design/realization of your concept?
JG : Achieving beauty with functionality and durability.

DI: How did you decide to submit your design to an international design competition?
JG : This creation has a great romantic beginning and lovely outcome, now it deserves to enter a great arena of beauty contest to gain a lovely result.

DI: What did you learn or how did you improve yourself during the designing of this work?
JG : Patience and determination, keep searching for solution and never give up, because the result is worth it.