Interview with designer Asuka Saito (AS), regarding views on design, and for the award-winning design Phoenix in Bloom Necklace.

For High-Resolution Images & More Info Visit:

Interview with Asuka Saito at Tuesday 16th of February 2016: DI: What is the main principle, idea and inspiration behind your design?
AS : I design unique jewelry inspired by forms and colors found in nature, mostly using real material, a blessing from nature, and a symbol of beauty through the ages.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
AS : I tried to express by the idea of Phoenix that the eternal sparkle of Swarovski Crystal and a traditional technique handed down over 200 years.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AS : I just followed my inspiration.

DI: What made you design this particular type of work?
AS : I wanted to use some traditional techniques into jewelry.

DI: What is the most unique aspect of your design?
AS : Kanzashi flowers are used as a part of jewelry.

DI: How did you decide to submit your design to an international design competition?
AS : I wanted to have the opportunity to challenge myself.