Interview with designer Yi-Hsun Hsu (YH), regarding views on design, and for the award-winning design Ium Sensory Tableware Set.

 
 
 
 
For High-Resolution Images & More Info Visit: http://www.adesignaward.com/design.php?ID=44947

Interview with Yi-Hsun Hsu at Wednesday 20th of April 2016: DI: What is the main principle, idea and inspiration behind your design?
YH : I noticed that kids love to play with sensory toys, which easily attract their attention. Since visualizing and listening are perceptions that are sensitive to kids other than tasting, I decided to integrate musical tone and heat-sensitive color into IUM.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
YH : By integrating colors and sound into tableware, IUM not only encourages participation, but also creates an enjoyable, interactive eating experience for children. It keeps kids at the dining table throughout the entire meal.

DI: Who is the target customer for his design?
YH : 1, Kids between ages 2-5. 2, Kids who think eating is boring and never done their meal. 3, Kids who easily get distracted and take long time on eating.

DI: What sets this design apart from other similar or resembling concepts?
YH : IUM emphasizes the importance of sensation. By adding both colors and sound into tableware, I believe that IUM's sensory tableware can stimulates interaction and exploration at the same time, and educates kids' comprehension on sensation.

DI: How did you come up with the name for this design? What does it mean?
YH : "Yum" is what kids often like to say when they think the food has good taste or when they have great appetite. "IUM" is another word of "Yum" as it replaces Y with I for a unique name. IUM implies a purpose for making kids "enjoy eating".

DI: Which design tools did you use when you were working on this project?
YH : Indesign, Photoshop, Solidworks, Keyshot

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
YH : Qin Li was my instructor who gave me helpful suggestions and direction while I was working on IUM. Thank you for your patience and direction!

DI: What is the role of technology in this particular design?
YH : The color bowl is made of thermochromic material, which changes colors when it senses heat. It is same type of material used on color changing heat sensitive tea mug, which is popular in the market place lately. The inner surface of the music bowl is made of hollow wood, divided into layers in different thickness, allows users to play sound in different tones with utensils.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
YH : Through my research on toddlers and kindergartens, I found that 80% of kids in the United States get easily distracted during the mealtime; 63% of parents concern about food waste from their kids; 37% kids do not accomplish daily sufficient nutrients. Judging by my observation from interviews, the source of distraction could be the interference of surroundings such as TV and toys. To remain kids at the dining table, it is fundamental to integrate fun and explorative features into tableware.