Interview with designer Avril8790 di Sanarelli Maria Elena (Ad), regarding views on design, and for the award-winning design Embossed Cuff Bracelet.

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Interview with Avril8790 di Sanarelli Maria Elena at Friday 22nd of April 2016: DI: What is the main principle, idea and inspiration behind your design?
Ad : The Embossed Cuff is the first designed item of the Brand Avril8790. We start thinking about it because we see the embossed techniques, that make the knit very rigid, and so we thought that it would be very beautiful in an accessory, which is rigid by itself.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
Ad : We try to achieve a good alchemy between the softness of knit and the sharpness of metal. The mixture of colors and the brightness are the basis of the aesthetics of this product, that combines the different shades of the metal to the nuances of the knit, in a continuous exchange of references and color contrasts.

DI: What are your future plans for this award winning design?
Ad : We hope to have more visibility.

DI: How long did it take you to design this particular concept?
Ad : Not so much… more or less a day.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
Ad : We follow our inspiration to create a fusion between our family backgrounds.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
Ad : We are producing this design for our Brand Avril8790.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
Ad : No, even if we usually take inspirations from contemporary artists, for this particular work we have no external inspiration.

DI: Who is the target customer for his design?
Ad : Avril8790 products join tribal with modern attitude. The target customer is a strong and dynamic woman, careless of age, a warrior in the metropolitan jungle that loves new designs, clean lines, defined geometries and contemporary materials.

DI: What sets this design apart from other similar or resembling concepts?
Ad : It mix 3D knit with metal.

DI: How did you come up with the name for this design? What does it mean?
Ad : It is just a name that describes the object itself.

DI: Which design tools did you use when you were working on this project?
Ad : Paper and pencils.

DI: What is the most unique aspect of your design?
Ad : Create a fusion between two different world as knit and metal.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
Ad : In order to realize it, we worked with specialized Embroidery Companies and with specialized metal manufacturing Companies with trained CAD technicians.

DI: What is the role of technology in this particular design?
Ad : We use innovative techniques to realize it: Embossed for knit and CNC cuts for metal.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
Ad : No

DI: What are some of the challenges you faced during the design/realization of your concept?
Ad : It is really hard to find a method to encapsulate knit in the metal because knit use to slip out.

DI: How did you decide to submit your design to an international design competition?
Ad : We have been invited.

DI: What did you learn or how did you improve yourself during the designing of this work?
Ad : Thank to this design, we decide to create the Brand Avril8790.