DI: What has been your main focus in designing this work? Especially what did you want to achieve?
GDH : To make a interesting graphical and minimalistic bookcase, with thin open frames.
DI: What are your future plans for this award winning design?
GDH : To find an appropriate design label, who wishes to place this design on the market
DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
GDH : I wanted to make a former design (Frames 2.0) more minimal and thinner.
DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
GDH : see answer to question no. 3
DI: Who is the target customer for his design?
GDH : people who loves minimal design
DI: What sets this design apart from other similar or resembling concepts?
GDH : it's a minimal approach of a bookcase/bookshelf
DI: How did you come up with the name for this design? What does it mean?
GDH : The bookcase is made up of frames
DI: Which design tools did you use when you were working on this project?
GDH : drawing, making models, computer, making prototypes
DI: What is the most unique aspect of your design?
GDH : The shelves are open and it is a flatpack
DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
GDH : to make a interesting and functional composition out of thin open frames
DI: What are some of the challenges you faced during the design/realization of your concept?
GDH : to keep it minimal and thin
DI: How did you decide to submit your design to an international design competition?
GDH : I was asked by the organization to submit my design