Interview with designer Gerard de Hoop (Gd), regarding views on design, and for the award-winning design Frames 2.5 Bookcase.

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Interview with Gerard de Hoop at Wednesday 20th of April 2016: DI: What is the main principle, idea and inspiration behind your design?
Gd : flatpack

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
Gd : To make a interesting graphical and minimalistic bookcase, with thin open frames.

DI: What are your future plans for this award winning design?
Gd : To find an appropriate design label, who wishes to place this design on the market

DI: How long did it take you to design this particular concept?
Gd : one year

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
Gd : I wanted to make a former design (Frames 2.0) more minimal and thinner.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
Gd : see answer to question no. 3

DI: Where there any other designs and/or designers that helped the influence the design of your work?
Gd : no

DI: Who is the target customer for his design?
Gd : people who loves minimal design

DI: What sets this design apart from other similar or resembling concepts?
Gd : it's a minimal approach of a bookcase/bookshelf

DI: How did you come up with the name for this design? What does it mean?
Gd : The bookcase is made up of frames

DI: Which design tools did you use when you were working on this project?
Gd : drawing, making models, computer, making prototypes

DI: What is the most unique aspect of your design?
Gd : The shelves are open and it is a flatpack

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
Gd : to make a interesting and functional composition out of thin open frames

DI: What are some of the challenges you faced during the design/realization of your concept?
Gd : to keep it minimal and thin

DI: How did you decide to submit your design to an international design competition?
Gd : I was asked by the organization to submit my design