Interview with designer RONALD SCLIAR SASSON (RS), regarding views on design, and for the award-winning design De Beers Armchair.

 
 
 
 
 
 
For High-Resolution Images & More Info Visit: http://www.adesignaward.com/design.php?ID=44373

Interview with RONALD SCLIAR SASSON at Tuesday 5th of April 2016: DI: What is the main principle, idea and inspiration behind your design?
RS : SIMPLICITY IN DETAILS AND FOCUS ON STYLE OWN TRUTH

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
RS : MY FOCUS WAS honor DECADE OF DESIGN OF 1970 AND APPROACH THIS PROJECT THIS DEACAD WITH LUXURY IN THE DETAILS

DI: What are your future plans for this award winning design?
RS : MAKE CONTACT WITH ANY COMPANY IN EUROPE TO PRODUCE

DI: How long did it take you to design this particular concept?
RS : FROM THE INITIAL PROJECT UNTIL THE END, 3 MONTHS

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
RS : THIS PROJECT WAS NOT NO ORDER IN PARTICULAR WAS AN INSPIRATION ANCIENT AND WILL SEE PERFORMED

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
RS : MY INTENTION IS NOW WILL HAVE IN EUROPE THAT MAY PRODUCE AND MARKET

DI: What made you design this particular type of work?
RS : like projects with industrial aspect that has the luxury at its focus

DI: Where there any other designs and/or designers that helped the influence the design of your work?
RS : taste of Italian designers in particular have always motivated me and inspired

DI: Who is the target customer for his design?
RS : all who like design with few elements however luxurious and impact

DI: What sets this design apart from other similar or resembling concepts?
RS : all who like design with few elements however luxurious and impact

DI: How did you come up with the name for this design? What does it mean?
RS : De Beers is a tribute to one of the major mining companies Diamond

DI: Which design tools did you use when you were working on this project?
RS : traditional woodworking and working with manual way leather

DI: What is the most unique aspect of your design?
RS : luxury

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
RS : yes, my studio has several qualified professionals in all areas

DI: What is the role of technology in this particular design?
RS : we had no help of major technologies, the work was manual and traditional

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
RS : my research was the decade of the study 70, I admire the design work of this period

DI: What are some of the challenges you faced during the design/realization of your concept?
RS : the biggest challenge was to apply the brass plates and polishin

DI: How did you decide to submit your design to an international design competition?
RS : every year to enroll in several design competitions, I see in the competitions a gateway in the media and the market

DI: What did you learn or how did you improve yourself during the designing of this work?
RS : I learned more about techniques of applique brass plates and on work in natural leather traditional way

DI: Any other things you would like to cover that have not been covered in these questions?
RS : no