We had the distinct pleasure to interview award winning designer Angela Spindler about their original and creative Personal care design work. Angela Spindler is an award-winning communication designer, that makes our world a better place with their original personal care works.
Angela Spindler ("AS") answered Design Interview ("DI") questions about their award-winning work Sven's Island Personal care. Interview questions prepared by Frank Scott.
AS : The products ingredients are exclusively sourced from Great Barrier Island in New Zealand. The island is a remote, unspoilt wilderness in the outer Hauraki Gulf and home to both magical Manuka and Kanuka oils. As the uniqueness of the product is its source, the island, this then became the key visual driver and inspiration for the design solution.
AS : We wanted to make this brand completely different from any other natural product in the category by using a quirky illustrative style of nature at its best. To create a brand that makes it easy for people to take care of themselves naturally.
AS : From concept through to production the project took about 10 months.
AS : This design was commissioned.
AS : The product is currently being retailed in Australia and New Zealand as well as online.
AS : We wanted to use illustration to tell the brand story in a playful and engaging way.
AS : We loved the illustrators style and commissioned New York artist Danielle Laurenti to create a series of illustrations for both on pack and online.
AS : The target audience are people who are looking for all natural ingredients and want to take care of themselves as Mother Nature intended. Essentially if it can’t be grown, picked or dug up then it just doesn't go in to the products.
AS : The illustrative style definitely sets the products apart from other products in the category.
AS : Sven is the farmer who grows the unique plants, herbs and trees that end up in the product—the product founder.
AS : The illustrations.
AS : We worked with an international team of copywriters, illustrators and printers to deliver the final result.
AS : We always research the market for insights, trends and aesthetic—so this project was no different.
AS : I think there is great value in having your designs reviewed by an international team. It is a means of checking your contribution to the world of design and communication.
