Interview with designer Elaheh Tassavor (ET), regarding views on design, and for the award-winning design Pebble Heater Indoor Heater.

 
 
 
 
 
 
For High-Resolution Images & More Info Visit: http://www.adesignaward.com/design.php?ID=43084

Interview with Elaheh Tassavor at Thursday 21st of April 2016: DI: What is the main principle, idea and inspiration behind your design?
ET : Inspiration for pebble came from Chesil Beach in England which brings back a very calming and unique memory. I wanted to create a heater that gave the user a unique and mobile experience by providing a functional but yet elegant design

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
ET : Simplicity! I wanted to provide the user with an elegant heater that be used in every location possible.

DI: How long did it take you to design this particular concept?
ET : A continuous 3 months.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
ET : i have always cared for elegant and simple home appliances. I believe unique items add value and charisma to anytime or environment

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
ET : at this point, this product is not in for sale or being produced. I would love the ability to manufacture and produce this product for every home.

DI: Who is the target customer for his design?
ET : Nearly everyone. This is designed for everyday moms, dads, teens, and adults. since pebble has such a unique design, it allows everyone to feel a certain amount of attachment to Pebble.

DI: What sets this design apart from other similar or resembling concepts?
ET : the unique look and feel. its easy enough to hold, but elegant enough to show off in front of others

DI: How did you come up with the name for this design? What does it mean?
ET : i was inspired by the beaches in England

DI: Which design tools did you use when you were working on this project?
ET : Solidworks, Photoshop, hand scetches, rendering Keyshot.

DI: What is the most unique aspect of your design?
ET : the heating element and the look and feel

DI: What is the role of technology in this particular design?
ET : the role of technology is as unique as the unit. I wanted to design something that was not loud or heavy for easy transportation

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
ET : no

DI: What are some of the challenges you faced during the design/realization of your concept?
ET : Finding the balance between organic look and feel and functionality and feature sets is always a battle. Some of the creative challenges include from mechanical components that effect the length and depth as well as feature sets provided by Pebble.