Interview with designer Viktor Bilak (VB), regarding views on design, and for the award-winning design Mercedes-Benz Russia Exhibition Design.

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Interview with Viktor Bilak at Sunday 17th of April 2016: DI: What is the main principle, idea and inspiration behind your design?
VB : The main aesthetic idea of the Mercedes-Benz Russia stand is the image of twisting road.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
VB : The main focus in designing of this progect was to organize the space of the stand to place all vehicles and define the comfortable trajectory for walking of visitors.

DI: How long did it take you to design this particular concept?
VB : The creation of design concept of this stand took two months.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
VB : This design project was created by inspiration becouse the image of twisting road desided artistic and technical tasks.

DI: Who is the target customer for his design?
VB : Mercedes-Benz Russia SAO Company is the customer for this design.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
VB : This project required detailed empirical research of the real space for placement of vehicles.

DI: How did you decide to submit your design to an international design competition?
VB : The customer and visitors of Mercedes-Benz Russia stand highly appreciated this design and it convenience for work and presentation of vehicles.