We had the distinct pleasure to interview award winning designer Krylia FMCG Branding about their original and creative innovative brandy design work. Krylia FMCG Branding is an award-winning communication designer, that makes our world a better place with their original innovative brandy works.
Krylia FMCG Branding ("KFB") answered Design Interview ("DI") questions about their award-winning work ALEXX Black Snake innovative brandy. Interview questions prepared by Frank Scott.
KFB : AleXX is innovative Ukrainian brandy in Fusion style for the fourth year already launches a New Year limited edition brandy in exclusive innovative package. Limited edition of AleXX brandy in 2013 was devoted to the symbol of the year – black snake.
KFB : Working on the package we have tried to achieve the real effect of luster of snake skin in the package. We had tried a lot of material, and stopped at a sufficiently hard metal foil printing on plastic tubes.
KFB : Behind each new victory is yet another new project.
KFB : It passed about three months from the moment of idea till the implementation of the project.
KFB : We have a long relationship with the brand AleXX. In total, Krylia FMCG Branding has developed seven limited edition packaging for this brand.
KFB : All rights to the brand AleXX belong to the House of Vintage Brandy Tavria
KFB : It is always a great challenge for us to work with a such vivid and extraordinary brand like AleXX.
KFB : We always work as a team. The author of this project is our lead designer Platon Ivantsov. The work also involved Oleksii Simanovych (as art-director) and Anna Demchenko (as visualizer). We also want to thank our friend, a great photographer Anatoly Kasyan for his help in shooting of such a complex subject material.
KFB : This product is marketed as gift brandy for the New Year holidays. Briefly, the target audience can be described as innovators.
KFB : This time we have chosen a very complicated printing technology. But the idea has paid off as.
KFB : AleXX Black Snake s devoted to the symbol of 2013 – black snake.
KFB : Krylia FMCG Branding ‘dressed’ ALEXX tube in snakeskin. Color transparent packaging allowed demonstrating a bottle using contrast ratios of cold foil with flame-gold color brandy.
KFB : Yes of course. We always work with some of the best professionals in the printing of packaging in Ukraine. Representatives of the customer as well worked with us closely.
KFB : Metallized with black flashes scale was successfully put on using a complex method of printing on foil stamping tube from high quality plastic. We used a bitmap (stretching from black to transparent) with the perfect "hit" in the foil stamping the image of snake scales
KFB : Before to reach the desired result, we had a lot of failed samples for printing materials. In the end, patience, resourcefulness and professionalism of typography workers led us to the excellent results.
KFB : Life of limited edition brands is very short. We love this project and wanted to give AleXX Blac Snake a little more publicity than he had got.
KFB : Once again we make sure that the best way to achieve a good result is to put before an extremely complex task.
KFB : A few words about our client: AleXX – the innovative brand in Fusion style was created to change all pre-existing stereotypes in the perception of brandy, its representing and consumption. AleXX represents the new modern life style – bright, dynamic and unpredictable. AleXX brandy offers a new innovative (more democratic in comparison with French cognac) way of consumption (with ice) and style (modern and fusion). AleXX combines elegance and temperament, the solidity and frenetic pace of life, the rigor and sexuality. AleXX was created to break the regulations, break outdated traditions of brandy consumption and create new ones.
