We had the distinct pleasure to interview award winning designer Wesam Mazhar Haddad about their original and creative Poster Series design work. Wesam Mazhar Haddad is an award-winning communication designer, that makes our world a better place with their original poster series works.
Wesam Mazhar Haddad ("WMH") answered Design Interview ("DI") questions about their award-winning work Matchsticks Forest Poster Series. Interview questions prepared by Frank Scott.
WMH : One tree makes a million matchsticks; one matchstick burns a million trees. Revelation comes across in any sort. It comes as a heartache consideration for the unstopping desertification in my homeland, as a stroke admiration for a Jackson Pollock's painting, or as a haphazard combination between a hairbrush and useless matchsticks.
WMH : An out of context visuals made of an extraordinary materials. Every single entity of a matchstick stands out as a unique character, a piece of art. it resembles a shape of a living creature, which evokes simultaneously the essence fact that these matchsticks were originally part of a living being "Tree".
WMH : I would love to take it to the next level from being a printed visual piece of graphic design to a realtime installation. Imagine walking within these huge matchsticks, smelling the sulfur, seeing the smoke, hearing the sounds of animals suffering. A walk through into the Matchsticks Forest, seeing the charred bodies of different animals stoned in silence. I really want people to live the look and feel of the opposite sensation of a beautiful green forest into an aftermath horror tragedy of a burned forest.
WMH : Thousands of matchsticks used to accomplish these visuals. Several weeks consumed to build the entire composition regardless of the difficult implementation.
WMH : Worthless left over matchsticks were the main afflatus in this work, creativity is to get the best out of nothing. These posters were designed for The 5th International Competition NAGOYA DESIGN DO!in Japan. The theme was "For Someone Else-Communication and Collaboration" and they were awarded the Gold Prize.
WMH : I'm open to accept proposals from any institutions, exhibitions or sponsors to implement the same concept as a realtime installation indoor or outdoor. An indulgence for the six senses.
WMH : I dreamed about it.
WMH : It touches every single human no matter of their culture /ethnic backgrounds. Matchsticks Forest Poster Series generated a huge impact for many years, they won many international awards and exhibited all around the globe.
WMH : The secret to creativity is knowing how to hide your sources. "Albert Einstein".
WMH : These posters have a universal hidden sensation. They make people wonder regardless of their education, knowledge or background.
WMH : Forests make up less than 1 per cent of Jordan's land area.
WMH : A composition out of matchsticks was a complicated project. Working with such fragile and sensitive elements was a huge challenge. A small blow, unintended move could destroy days of working.
WMH : I suffered personally from the smell of sulfur during the process, that gave me a tiny portion of what really occurs when a huge fire hits a forest. However, I do still enjoy the smell of a burning matchstick, don't you?
