Interview with designer Britta Schwalm (BS), regarding views on design, and for the award-winning design Eves Weapon Collier.

 
 
 
 
 
 
For High-Resolution Images & More Info Visit: http://www.adesignaward.com/design.php?ID=41642

Interview with Britta Schwalm at Wednesday 4th of May 2016: DI: What is the main principle, idea and inspiration behind your design?
BS : I love designs that need a second look. Is 'Eves Weapon' a modern necklace or a homage to an apple, to women? The apple is the first food ever served and is a highly potential symbol for all emotions and situations a woman can face in her life. An apple stands for health, fertility, seduction, lust and sin. Think at Aphrodite, Venus or EVE.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
BS : I designed 'Eves Weapon' to take part at HRD Award and got nominated. This resulted in being sponsored 20,2ct Diamonds to build the necklace. That was what I wanted to achieve - to work with 20,2 ct Diamonds. To work with that amount of Diamonds is gorgeous, fantastic, magnificent.

DI: What are your future plans for this award winning design?
BS : It is on roadshows. From Milan to Antwerp to Hongkong - all over the world, what plans would I need more?

DI: How long did it take you to design this particular concept?
BS : To design it took about approximately 3weeks. To build it I was limited by the HRD-rules - I had about 10 days and nights.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
BS : I designed 'Eves Weapon' to fit the motto 'A la carte' that was given by HRD.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
BS : If there is someone who wants to sell or buy 'Eves Weapon', please let me know :-)

DI: What made you design this particular type of work?
BS : I read the motto given by HRD 'a la carte' and was surprised how angry I got. I though about a pizza as an earring or a prezel as a pendant - silly. Then I decided to ignore the theme because I thought it was not for me. I couldn't. At a time I thought 'appelring' - this is a food made by dehydrating slices of apple resulting in a ring in the design of an apple. This was the start...

DI: Where there any other designs and/or designers that helped the influence the design of your work?
BS : The inventor of the original 'Spannring' a ring that holds its diamonds by tension only. This is the perfect way to set a diamond and get the most of the brilliance and luminosity.

DI: Who is the target customer for his design?
BS : A customer with sense of style and an interest in unique design.

DI: What sets this design apart from other similar or resembling concepts?
BS : The diamonds are set by tension only.

DI: How did you come up with the name for this design? What does it mean?
BS : What is the best weapon a woman has? The way she can tempt and manipulate man. For example with the food she cooks.

DI: Which design tools did you use when you were working on this project?
BS : Pencil, copper, a saw, a camera and photoshop.

DI: What is the most unique aspect of your design?
BS : The setting of the diamonds. It's very difficult to set a diamond by tension only in such small apple-segments. It's possible if the segments are hard soldered properly and only with high quality gold of 750/000.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
BS : I worked with a firm specialised on laser cut in gold.

DI: What is the role of technology in this particular design?
BS : Without laser cut I wouldn't be able to produce the apple-segments in the consistency and quality I needed.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
BS : I researched in the Geek mythology and meet Aphrodite, Nike, Venus. I researched the symbol 'apple' and found the fall of mankind and the proverb 'An apple a day keeps the doctor away'. And I found Wilhelm Tell and his shooting at the apple at the head of his son. I recognised that the apple is a highly potent symbol- and the first food ever served, thinking back to the fall of mankind.

DI: What are some of the challenges you faced during the design/realization of your concept?
BS : The challenges were Working with the very high value of the diamonds Working against the given time Working with that high precision in an amount of 62 segments.

DI: How did you decide to submit your design to an international design competition?
BS : I got an A'Design Award in 2015 and had a lot of success with 'Glueckskind', so it was an easy decision to take part with 'Eves Weapon'.

DI: What did you learn or how did you improve yourself during the designing of this work?
BS : I learned that my family stands close to me. Without their support I wouldn't have been able to finish the work in the given time.