Interview with designer Keiko Akatsuka (KA), regarding views on design, and for the award-winning design Sumo-月光浴-(moonlight Bath) Bath Salt.

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Interview with Keiko Akatsuka at Thursday 21st of April 2016: DI: What is the main principle, idea and inspiration behind your design?
KA : I designed this product with idea how people can feel power from Moon, space, and mineral resources.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
KA : Strength, catchy and unique against other bath salt products.

DI: What are your future plans for this award winning design?
KA : Expanding the market of this product over the other countries and world where has different cultures.

DI: How long did it take you to design this particular concept?
KA : Idea came up kind of quick. So maybe 2 weeks or so.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
KA : Actually it is commissioned. But my client let me free to design with my inspiration.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
KA : Yes, I just designed for this product. So my client is producing and putting into market in near future.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
KA : No, just by myself.

DI: Who is the target customer for his design?
KA : All ages between younger and adults.

DI: What sets this design apart from other similar or resembling concepts?
KA : I think my concept is quite new.

DI: How did you come up with the name for this design? What does it mean?
KA : SUMO is existed already as a brand name, and SUMO means ''Super Monument''.

DI: Which design tools did you use when you were working on this project?
KA : Adobe Illustrator

DI: What is the most unique aspect of your design?
KA : Logo and also linked to the design, used special Japanese traditional paper and unique printing technique.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
KA : No, but I always discussed with my client and printing company.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
KA : No, my original.

DI: What are some of the challenges you faced during the design/realization of your concept?
KA : Again, I focused to design this unique and catchy for customers.

DI: How did you decide to submit your design to an international design competition?
KA : My respected designer was a winner in past competition, that made me to challenge for an international design competition.

DI: What did you learn or how did you improve yourself during the designing of this work?
KA : Especially, printing technique. I learned many type of printing ways.