Interview with designer Elina Gleizer (EG), regarding views on design, and for the award-winning design Shade Me If You Can Sunglasses.

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Interview with Elina Gleizer at Saturday 7th of March 2015: DI: What is the main principle, idea and inspiration behind your design?
EG : Sunglasses are all about ergonomics and body fit.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
EG : The main focus in my work was to create a unique - innovative piece.

DI: What are your future plans for this award winning design?
EG : I truly believe that "Shade me if you can" sunglasses has a "star quality". This fashion forward unisex piece, appealing to different age crowds, and can be made with different material-color combination. I'm sure that "Shade me if you can" sunglasses would leave their mark in the innovative fashion accessory zone.

DI: How long did it take you to design this particular concept?
EG : 4-5 months.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
EG : I designed it as a part of my graduation project. My inspiration was the extraction of a specific body parts, using their curves and guidelines.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
EG : I plan to manufacture it and sell it under my brand.

DI: What made you design this particular type of work?
EG : I always had an attraction toward sunglasses. Doing one my self was sort of a dream come true. I think that this project truly represents my abilities and aesthetics.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
EG : Alexander Mcqueen RIP

DI: Who is the target customer for his design?
EG : Unisex adult fashion lovers

DI: What sets this design apart from other similar or resembling concepts?
EG : The ergonomics, material combination and the face its all handmade.

DI: How did you come up with the name for this design? What does it mean?
EG : "catch me if you can" 2002 movie totally inspired me. "Shade me if you can" is about the visor

DI: Which design tools did you use when you were working on this project?
EG : I was 1000% focused on body engineering

DI: What is the most unique aspect of your design?
EG : The shapes. The integration of the geometric shapes with the gentle curves

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
EG : My college teacher: MR. URI SAMMET

DI: What is the role of technology in this particular design?
EG : its all handmade

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
EG : no

DI: What are some of the challenges you faced during the design/realization of your concept?
EG : I had to find the right weight- both for the wood and the metal.

DI: How did you decide to submit your design to an international design competition?
EG : I think it can be a wonderful opportunity to expose my work.

DI: What did you learn or how did you improve yourself during the designing of this work?
EG : I keep surprising myself. and that I should always believe in my self and my abilities.