We had the distinct pleasure to interview award winning designer Ice9 Interactive about their original and creative Dynamic brand identity design work. Ice9 Interactive is an award-winning communication designer, that makes our world a better place with their original dynamic brand identity works.
Ice9 Interactive ("II") answered Design Interview ("DI") questions about their award-winning work Reflect Dynamic brand identity. Interview questions prepared by Frank Scott.
II : The primary inspiration for the project came from the idea of exploring a core ethos of music and devising a way of creating a brand identity that is deeply interlinked with that. Music is constantly chaotic and evolving, but always personal. It transcends barriers—both temporal and spatial (cultural). Always flowing with glimpses of novel meaning. Each moment, each place adds a new shade to this cavalcade of cascading tunes; telling us a different tale every time. We attempted to capture these self-reflective momentary tales of music and represent them in design motifs inspired from the form of “Rorschach blots”.
II : The project is still ongoing. It was part of the new brand identity by Dj Sarhi.
II : Development of the project started in September 2014 and finished in December 2014. Development was done entirely in Dhaka, Bangladesh; printing and circulation of promotional materials were done in respective cities where the album was launched.
