Interview with designer Afeef Zaman (AZ), regarding views on design, and for the award-winning design Reflect Dynamic Brand Identity.

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Interview with Afeef Zaman at Saturday 28th of February 2015: DI: What is the main principle, idea and inspiration behind your design?
AZ : The primary inspiration for the project came from the idea of exploring a core ethos of music and devising a way of creating a brand identity that is deeply interlinked with that. Music is constantly chaotic and evolving, but always personal. It transcends barriers—both temporal and spatial (cultural). Always flowing with glimpses of novel meaning. Each moment, each place adds a new shade to this cavalcade of cascading tunes; telling us a different tale every time. We attempted to capture these self-reflective momentary tales of music and represent them in design motifs inspired from the form of “Rorschach blots”.

DI: What are your future plans for this award winning design?
AZ : The project is still ongoing. It was part of the new brand identity by Dj Sarhi.

DI: How long did it take you to design this particular concept?
AZ : Development of the project started in September 2014 and finished in December 2014. Development was done entirely in Dhaka, Bangladesh; printing and circulation of promotional materials were done in respective cities where the album was launched.