Interview with designer James Kernan (JK), regarding views on design, and for the award-winning design Qbracelet Phone Charger.

For High-Resolution Images & More Info Visit:

Interview with James Kernan at Wednesday 11th of March 2015: DI: What is the main principle, idea and inspiration behind your design?
JK : Our Inspiration for the QBracelet came because our phone's always kept dying. We wanted to find a solution that was innovative but also stylish. Our vision is to create products that seamlessly embed technologies within the fashion/tech space.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
JK : Our main focus was to make it stylish and functional. We want people to use the product without it being complicated. It should just work and look good at the same time.

DI: What are your future plans for this award winning design?
JK : We are currently working on a partnership with a major American fashion Jewelry designer to collaborate on a more high end collection of the QBracelet and other phone charging Jewelry.

DI: How long did it take you to design this particular concept?
JK : The development of the product took about a year.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
JK : It was a personal inspiration that I set out to create something that solved a major problem in my life because my phone was always dying.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
JK : We designed and produce the product in house. We launched it for pre orders in august 2014 and sold $50,000 in the first 24 hours.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
JK : We have an internal team of industrial designers and mechanical and electrical engineers to help with the design.

DI: What sets this design apart from other similar or resembling concepts?
JK : This is the first product of it's kind and is innovative in and of it's self.

DI: How did you come up with the name for this design? What does it mean?
JK : The QBracelet came from the character form James Bond Q.

DI: Which design tools did you use when you were working on this project?
JK : We Used CAD. and other software.

DI: What is the most unique aspect of your design?
JK : The most unique aspect of the design is the embedded technology inside. Also, the clever latching mechanisms with the lightning connector inside.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
JK : We have an internal team of industrial designers and mechanical and electrical engineers to help with the design.

DI: What is the role of technology in this particular design?
JK : The QBracelet is a stylish bracelet designed for both men and women that has the ability to charge smartphones and other electronics. People can cordlessly connect their devices directly to the bracelet via a connector that lies within the bracelet's clasp. Once connected, the QBracelet is free-standing and allows for easy, unfettered phone use.

DI: What are some of the challenges you faced during the design/realization of your concept?
JK : Despite the struggles, we were confident in our team’s ability to create. We had manufacturers tell us a curved battery would not be possible to produce, we had jewelry experts tell us we couldn't get the coating finishes we wanted due to the materials we were using, and we had engineering and design experts tell us it wasn't possible to get the size and weight we wanted at the charging capacity we were aiming for. Through hard work and perseverance, we're proud to say we proved them all wrong.

DI: How did you decide to submit your design to an international design competition?
JK : They contacted us.

DI: What did you learn or how did you improve yourself during the designing of this work?
JK : The greatest hurdle was the immense learning curve we had to undergo. The learning curve was steep, and required us to constantly reiterate our designs, materials and prototyping methods. Looking back, with the expertise we gained in this process, we could probably now build the QBracelet in half the time and cost.