Interview with designer Tomokazu Ukishiro (TU), regarding views on design, and for the award-winning design Groony Blanket Wear.

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Interview with Tomokazu Ukishiro at Wednesday 3rd of December 2014: DI: What is the main principle, idea and inspiration behind your design?
TU : Make wearable the blanket products for the winter season

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
TU : Develop a wearable blanket which could be used easily during the cold winter season.

DI: What are your future plans for this award winning design?
TU : We will change every here some product`s specification in order to make unique the products.

DI: How long did it take you to design this particular concept?
TU : few months

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
TU : Make wearable the blanket products for the winter season

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
TU : The products are made by another company but we have all the brand right

DI: What made you design this particular type of work?
TU : Make wearable the blanket products for the winter season

DI: Where there any other designs and/or designers that helped the influence the design of your work?
TU : We designd 100% ouself those design

DI: Who is the target customer for his design?
TU : all ages , male and female

DI: What sets this design apart from other similar or resembling concepts?
TU : the products specification and the particular design make thise products unique

DI: How did you come up with the name for this design? What does it mean?
TU : don`t hev any particular meaning

DI: Which design tools did you use when you were working on this project?
TU : computer software

DI: What is the most unique aspect of your design?
TU : wearable blanket, different size, different fabric quality

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
TU : we have specialize designer`s team for the design and a specialize product`s develop group

DI: What is the role of technology in this particular design?
TU : the special fabric coating(tanatex) and composition make this products incredible warm during the winter season

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
TU : customer`s age, customer`s claim

DI: What are some of the challenges you faced during the design/realization of your concept?
TU : Try to improve every year with new specification and new design the products are the biggest challenge for us

DI: How did you decide to submit your design to an international design competition?
TU : in order to improve the brand value

DI: What did you learn or how did you improve yourself during the designing of this work?
TU : We learn to explaine more details about our products in english, normally we have all those info in Japanese inside our web pages

DI: Any other things you would like to cover that have not been covered in these questions?
TU : not in particular