Interview with designer Edmundas Jankauskas (EJ), regarding views on design, and for the award-winning design Summer Garden Liqueur Bottle.

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Interview with Edmundas Jankauskas at Saturday 14th of March 2015: DI: What is the main principle, idea and inspiration behind your design?
EJ : The idea was to use beautiful natural colours of liqueur itself and add some interesting taste representing graphics.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
EJ : The main goal was to make bottle look fresher and stand out from the competition.

DI: What are your future plans for this award winning design?
EJ : I hope it to enter the market.

DI: How long did it take you to design this particular concept?
EJ : Since the very first contact with a client it was about 4 months.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
EJ : This project was my final project for bachelor's degree, yet at the same time it was work with a client.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
EJ : I hope it will be produced.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
EJ : I had my project supervisor - lecturer: Gediminas LaĊĦas.

DI: Who is the target customer for his design?
EJ : Young - middle aged women which like to spend weekends with their friends.

DI: How did you come up with the name for this design? What does it mean?
EJ : Since this design is for the product that exists I didn't change the name.

DI: Which design tools did you use when you were working on this project?
EJ : Mostly Adobe programs.

DI: What is the most unique aspect of your design?
EJ : It's not very expensive to make, has character and is easy to spot on the shelf.

DI: What are some of the challenges you faced during the design/realization of your concept?
EJ : Main challenge was to make it simple but easily understandable.

DI: How did you decide to submit your design to an international design competition?
EJ : This design was published on some world leading packaging design blogs.

DI: What did you learn or how did you improve yourself during the designing of this work?
EJ : It was a big project with a big client, so it gave me a lot of knowledge.