Interview with designer Yang Song (YS), regarding views on design, and for the award-winning design Familiar and Unfamiliar Moving Objects With Clockwork Mechanism.

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Interview with Yang Song at Friday 6th of March 2015: DI: What is the main principle, idea and inspiration behind your design?
YS : Living objects. The relationships and stories between people and their belongings are the main inspiration of this design.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
YS : I intended to create an imaginative world, in which all the objects could move and react. The difficulty was how to make this real.

DI: What are your future plans for this award winning design?
YS : I would like to develop this whole concept as a long term programme. I think this design will become a symbol of me as an experimental industrial designer.

DI: How long did it take you to design this particular concept?
YS : It took me around two months to get this concept.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
YS : I just want to share the concept of cherishing daily objects with other people within a dramatic design language.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
YS : I am also a designer maker. Therefore, I intend to make them by myself and perhaps not for commercial purpose.

DI: What made you design this particular type of work?
YS : The love of objects.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
YS : My tutor, Terry Rosenberg helped me a lot on theoretical thinking.

DI: Who is the target customer for his design?
YS : For all.

DI: What sets this design apart from other similar or resembling concepts?
YS : It is unique because the reactions of the objects are reflected by their users, so anyone could create his/ her own clockwork world.

DI: How did you come up with the name for this design? What does it mean?
YS : The little details that we do not realize in our daily lives. So it means the unfamiliar elements within the familiar life.

DI: Which design tools did you use when you were working on this project?
YS : 2D and 3D software, woodworking tools, metalworking tools, silicon rubber tool, etc.

DI: What is the most unique aspect of your design?
YS : crazy but sweat.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
YS : The technicians at Goldsmiths Design Department.

DI: What is the role of technology in this particular design?
YS : Technology should always serve humanity.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
YS : Memory is the data collection of this project.

DI: What are some of the challenges you faced during the design/realization of your concept?
YS : The way of expressing the concept.

DI: How did you decide to submit your design to an international design competition?
YS : I am confident with my design and I just intend to participate into this top level design party.

DI: What did you learn or how did you improve yourself during the designing of this work?
YS : Design should always be honest to the designer himself/herself, and then it might impress the users/audience.

DI: Any other things you would like to cover that have not been covered in these questions?
YS : Thanks to my sweat childhood given by my parents.