Interview with designer Aidin Ardjomandi (AA), regarding views on design, and for the award-winning design Celloridoo Composite Musical Instrument.

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Interview with Aidin Ardjomandi at Wednesday 29th of April 2015: DI: What is the main principle, idea and inspiration behind your design?
AA : I play Guitar, Didgeridoo and flute, I alway felt that I need someone else for a duet and it is hard to find another musician whenever you want. So I concerned to design a composite musical instrument.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
AA : Ergonomy and acoustic was the most important part of this design and aesthetics was in the second place. I tried to solve the sound problems whit a acoustic physicist and solving the ergonomic problems by working on a primitive prototype.

DI: What are your future plans for this award winning design?
AA : I negotiated with 2 sponsors but after that I decided to produce it for my own company and I think that it will be unveiling on November 2015 in Tehran.

DI: How long did it take you to design this particular concept?
AA : About 16 month.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AA : It was one of my personal preoccupation. Working on musical instruments to make a new one or upgrade existing ones is a long way that I start it now.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AA : I am going to produce it for my own company.

DI: What made you design this particular type of work?
AA : Merging the excitement of Design and Music.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
AA : 2 Physicists helped my during this project and now I am hopeful to convince Dr. Arjang Naji , the best acoustic physicist in Iran to help me improve it.

DI: Who is the target customer for his design?
AA : Obviously, creative musicians!

DI: What sets this design apart from other similar or resembling concepts?
AA : This concept, I mean compositing a Aerophone with a Chordophone can make many kinds of new instrument and it is one of its first models.

DI: How did you come up with the name for this design? What does it mean?
AA : Cello from violin Cello and ridoo from Didgeridoo!

DI: Which design tools did you use when you were working on this project?
AA : It has been designed and rendered by 3Ds Max and Vray rendering motor.