Interview with designer Pablo Saracho (PS), regarding views on design, and for the award-winning design Mastodonts Toy.

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Interview with Pablo Saracho at Sunday 15th of March 2015: DI: What is the main principle, idea and inspiration behind your design?
PS : Nature and simplicity

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
PS : A real surprise effect. When putting together all the different parts with a mechanical look you get to an animal of very clean lines and design.

DI: What are your future plans for this award winning design?
PS : Go for the next!

DI: How long did it take you to design this particular concept?
PS : The first design was very fast, a few weeks, but achieving the final prototypes was longer than 6 months

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
PS : I wanted something very natural and a new way of understanding a toy not so childish

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
PS : We produce our own goods.

DI: What made you design this particular type of work?
PS : A new way of understanding this moment in my life. It is what I always wanted to do and I have been lucky enough to have the slot in my life to do it.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
PS : Yes my wife and partner Mayte

DI: Who is the target customer for his design?
PS : Children from 5 to 100. Design lovers. Wood lovers.

DI: What sets this design apart from other similar or resembling concepts?
PS : From my point of view is the combination of design + the surprise of the "puzzle like" toy.

DI: How did you come up with the name for this design? What does it mean?
PS : Is a tribute to the animals that weigh more than 700 kg. It is what they all have in common, besides the body!!

DI: Which design tools did you use when you were working on this project?
PS : Many paper sheets and pencils, 3d CAD and CAM and a SCM CNC router.

DI: What is the most unique aspect of your design?
PS : It is my clients to tell. We like to think it is a combination of things you do not find in other wooden toys.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
PS : Carpenters.

DI: What is the role of technology in this particular design?
PS : It is very relevant in order to produce quality at a reasonable price.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
PS : We are in constant search benchmarking via the internet: Instagram, Pinterest, shops, words related, recommendations from people, magazines, awards...

DI: What are some of the challenges you faced during the design/realization of your concept?
PS : They need to be different, producible and it must be based on the aims of high quality and good value for money

DI: How did you decide to submit your design to an international design competition?
PS : There are two different aims: it is a good way to help the objective of becoming worldwide known and the other is that we wanted to test the quality of our products.

DI: What did you learn or how did you improve yourself during the designing of this work?
PS : Not being afraid of redoing it and starting from zero again as many times as needed.