We had the distinct pleasure to interview award winning designer Musa Çelik about their original and creative Food packaging design work. Musa Çelik is an award-winning communication designer, that makes our world a better place with their original food packaging works.
Musa Çelik ("M") answered Design Interview ("DI") questions about their award-winning work MealBox Food packaging. Interview questions prepared by Frank Scott.
M : In online sales and home delivery food categories, most of the packages have one and only function; carrying the product. Contrary to this, it is targeted to make the box a component of customer experience.
M : Enhancing after sale customer satisfaction and functionality are the most important aspects of this project.
M : The design was prepared for a client and they achieved a significant brand awareness with it. It is planned to put this design in the center of their communication strategy and prepare its versions.
M : About 6 months.
M : Ease of use and differentiaiting were important aspects for the projects. So, a concept is created inspired from tray and table mat figures.
M : The design was prepared for a client. It has been produced and used since March, 2014.
M : I inspired from tray and table mat figures.
M : A lot of examples related to food packaging and different box designs were collected and examined. Thus, the design process was started with a detailed knowledge of the competitors and category. But there isn't any significant design and/or designer I was influenced.
M : The end users of the design are mostly 25-45 ages old single workers who don't have time to cook for themselves.
M : MealBox innovates online sales and home delivery categories in which almost all transfers are made by ordinary cartons. Its distinctive features provide ease of use and a stylish food presentation.
M : We use the same name of the trademark for the design, MealBox. It is the best name explain the design.
M : The box is designed to enable different usages. The part which contains food can be used as a tray or it is possible to use front cover as a table mat.
M : I worked on my own during creative process. But, of course we were in close contact with the client and account executive of the project.
M : Online research was conducted for the project. A lot of examples related to food packaging and different box designs were collected and examined. Latest trends in box design, absolute musts of food packaging, good and bad design examples, shortcomings of the category were all noted. Thus, the design process was started with a detailed knowledge of the competitors and category.
M : The main challenges of the project are to reflect “modern and urban” image of trademark and prepare a design which can increase after sales satisfaction. Targets of the project are achieved with providing ease of use, a stylish food presentation, distinctive features and minimalist design.
M : I am extremely aware of the importance of local and international competitions for a designer. MealBox is a project which I worked on carefully and with pleasure. It resulted in success and achieved a remarkable popularity in my country. Thus, I decided to submit it to an international design competition.
M : In every project you take your experience a step forward and improve your design ability. MealBox opened up my horizon related to food packaging and box design.
M : No, thank you.
