Interview with designer Tina Gorjanc (TG), regarding views on design, and for the award-winning design Moment Conceptual Fashion Collection.

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Interview with Tina Gorjanc at Wednesday 25th of June 2014: DI: What is the main principle, idea and inspiration behind your design?
TG : The conceptual fashion collection has been conceived as the result of a personal theoretical construing of time. It resulted in an independent interpretation of timelessness which launches the project in a new way into the world of design.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
TG : The main focus of the presented project has been to design a product that would not just be allocated with the subjective comprehension of the historical and sociological background which is usually attributed to objects, but would also interpret their independence from time through the very form of the garments.

DI: What are your future plans for this award winning design?
TG : My future plan for the Moment collection consist in promoting it internationality in order to spread its concept which opposes to the fast fashion mentality and supports the making of timeless pieces that are passed on from generation to generation in one family. Within the mentioned plan I am also thinking of applying new materials that would allow me to develop a more wearable range.

DI: How long did it take you to design this particular concept?
TG : The concept of the project was one of the ideas that had lied in the back of my head for a long time. The longer part of the process consisted in realizing the idea and bring it to life. It took about nine months in order to get a consistent result of the experiments.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
TG : With the inspiration behind my design I tried to challenge myself, as there were no previous theoretical or practical background related to my project. I was determine to bring a concept that has been hunting me for almost a year to life.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
TG : The production of the collection consists mostly of handwork and it requires a lot of attention to detail, which makes every piece unique. The collections is also conceived more as an art product than a reproductive fashion range.

DI: What made you design this particular type of work?
TG : With this project I wanted to discover the static characteristics of frozen objects and understand how far I can push the design to still allow its movement. I found that a fashion collection was best suited to show the purpose of my experiments and the inspiration behind it.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
TG : I always tend leave my inspirations theoretical and I try to avoid to draw them from existing design. I believe that by doing so you allow yourself to develop an innovative design that does not derive from an already existing one.

DI: Who is the target customer for his design?
TG : The collection was conceived as a conceptual art series, therefore its target costumer include anyone that is passionate about design or art in general (from art collectors to conceptual fashion enthusiasts).

DI: What sets this design apart from other similar or resembling concepts?
TG : I believe that the most prominent characteristic about my design is that it managed to bring to life a strictly theoretical concept that has not been analyzed so thoroughly before, which makes it unique in his category.

DI: How did you come up with the name for this design? What does it mean?
TG : I decide to choose a name that will represent the concept of the design as clearly as possible.

DI: Which design tools did you use when you were working on this project?
TG : I combine a range of wire modelling, airbrush, casting, sewing and painting tools.

DI: What is the most unique aspect of your design?
TG : In my opinion the most unique aspect of the project is that every garment in the collection is designed and produced by using a combination of different techniques and mediums while displaying the same concept.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
TG : The project was not a collaboration, however I gained a lot of useful information from specialists from Samson Kamnik d.o.o., a company that develops, produces and distributes their own design and artistic materials.

DI: What is the role of technology in this particular design?
TG : The collection itself does not contain a technologicThe collection itself does not contain a technological gadget, neither is design to include one. However, the rapidly developing technology, as for example the 3D printing or the discovery of new skin-friendly materials could improve the mobility of the garments and enable them to become more wearable. By doing so the collection could expand its usage in the sphere of performance and costume gadget, neither is design to include one. However, the rapidly developing technology, as for example the 3D printing or the discovery of new skin-friendly materials could improve the mobility of the garments and enable the them to become more wearable. By doing so the collection could expand its usage in the sphere of performance and costume design.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
TG : The research process for the collection included evaluating existing reports about material characteristics and their incorporation into garments, which took place in parallel with the physical testing itself as the two phases were conditioning one another.

DI: What are some of the challenges you faced during the design/realization of your concept?
TG : As the collections is set on a theoretical inspiration and does not derive from an existing design, the information supporting the making process and the results analysis researching similar experiments were minimal. There was also a requirement for the garments to be as light as possible in order to allow movement, but a lot of successful experiments did not meet these requirement which made the road to discover the best production process even more challenging.

DI: How did you decide to submit your design to an international design competition?
TG : I believe that international competitions are a good possibility to gain subjective opinions from professionals about your work as well as evaluate your design level in comparison to other creatives in the same branch of design. They offer the possibility to promote your work and to show it to people that otherwise would not be able to see it, which in the best case can lead to successful collaboration or job proposals.

DI: What did you learn or how did you improve yourself during the designing of this work?
TG : I always try to challenge myself by undertaking apparently impossible tasks in order to create innovative pieces and improve my design level with every project. The Moment collection enabled me to learn new techniques and material characteristics as well as build my confidence in terms of designing skills and ability to develop a product from concept to completion.