Interview with designer danilo olim (do), regarding views on design, and for the award-winning design £17 Bookshelves.

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Interview with danilo olim at Monday 14th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
do : transform the wall and a bookcase shelf on a wall

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
do : My target audience are urban people with sometimes small spaces where the multiplicity of solutions are always an important part

DI: What are your future plans for this award winning design?
do : My plans are to disclose the brand in the best you can to make other parts that develop for home

DI: How long did it take you to design this particular concept?
do : This project took about a year, with several prototypes until you reach the final solution

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
do : I did decided to develop this solution, and then present to the public

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
do : I intend to continue designing for my brand

DI: Where there any other designs and/or designers that helped the influence the design of your work?
do : modernism and minimalism greatly influence my projects

DI: Who is the target customer for his design?
do : an urban population

DI: What sets this design apart from other similar or resembling concepts?
do : I know of no similar concept. q I think is a very different project from the existing

DI: How did you come up with the name for this design? What does it mean?
do : the names of my projects are always numbers. see my creation as a laboratory of ideas where I'm giving random numbers for projects that will create

DI: Which design tools did you use when you were working on this project?
do : used 2D and 3D CAD software to design and troubleshoot details and then full-scale mockups

DI: What is the most unique aspect of your design?
do : duplicity of solutions in the same part is a feature in some of my projects

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
do : Always work with a factory to understand the issues of hardware and material strength

DI: What is the role of technology in this particular design?
do : cad drawing and laser cutting is essential given the piece to have minimal distances

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
do : I drew a lot and researched about the strength of materials

DI: What are some of the challenges you faced during the design/realization of your concept?
do : reduce the number of plans is strictly necessary

DI: How did you decide to submit your design to an international design competition?
do : to submit my piece to an international jury and to disclose it to the public