Interview with designer Dmitry Pogorelov (DP), regarding views on design, and for the award-winning design Zeitgeist Clock.

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Interview with Dmitry Pogorelov at Friday 18th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
DP : The main idea of the project Zeitgeist is an investment philosophy of modern time. If we associate different times, then we'll get that era associated with the technology of the time. For example, Ancient Egypt is a stone processing and construction of the pyramids, the 19th century is a century of steam engines, the 20th century - the century of cars and space exploration. And all it required its technologies. 21st century is associated with high technology. High technology should reflect the zeitgeist, which is associated with smart, tech and durable materials. Clock is an image of time, so it was chosen to represent the base of the concept of time spirit. High-tech face of the product is reflected in non standard body (semi torus) and time display (light holes). The absence of central part shows that innovative LED indication replace classical clock mechanism. Carbon completely depicts high tech by itself, and its combination with polished metal emphasizes this feeling.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
DP : I concentrated on the reflecting function in the form. But the main problem was the reflecting of philosophy itself. It had to somehow show that metal as a relic of the past is replaced by a smart composite material. It was all shown in the sculptural form of a clock, as something coming out from the wall like a fountain: exiting metal is replaced by carbon, which displays time indication.

DI: What are your future plans for this award winning design?
DP : Of course, the main purpose of my participation was to confirm the status of the product. Now I would like to do it on the market promotion and icon A 'Desing Award can help me in this. Undoubtedly, this is a product of my face as a designer and I have to promote myself also.

DI: How long did it take you to design this particular concept?
DP : I do not know how this sounds, but honestly, it is not more than a week. It was like a revelation. It always happens that if the image does not come immediately, then design the product obtained unsure.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
DP : It so happened that my desire and the desire of the customer coincided. I wanted to design a wall clock and I immediately received this order. When it turns, the inspiration comes by itself. The brain itself has long processed all the details. I just had to make a present concept.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
DP : Originally this project was made exclusively for the company, but there is a possibility to use the project for my own purposes. Therefore, it is possible that this project will be used to achieve personal goals.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
DP : This project was carried out only by me. I am inherently symbolist and circle theme is special for me. I even created a symbolic self-portrait, in which I point to it. Of course, I put in it my own deep sense. Maybe this somehow influenced on the design of clock. And one more a watch by Philippe Starck O-Ring had been a little bit inspired me. But this effect was most likely indirect, because I have a slightly another concept. But still, I like Philippe Starck showed absence of clockwork by emptiness of central part.

DI: Who is the target customer for his design?
DP : This is a man who appreciates modern achievements of mankind and would like to see symbolic reflect of it at home.

DI: What sets this design apart from other similar or resembling concepts?
DP : There are concepts of clocks that shows an interesting time display. This is watch o-ring by Philippe Starck, clock Eco by Akos Hunyad, clock as a gadget Sundial by Yonggu Do, Dohyung Kim and Sewon Oh. My design is different in that captures the era in sculptural form and advanced materials such as carbon fiber and titanium. In contrast to all of the above concepts clock Zeitgeist look expensive and with attention to detail and proportions. In the process of designing a strong attention was paid to the ratio of the proportions of rim width to the size of the inside: the clock must look confident and powerfully. But at the same time, the inner empty space should not be too small. Too small inner space makes the watch imperfect. And if the space was too big, it have to increase the overall size of clock to be able to distinguish time. This was unacceptable and disproportionate to person. Founded proportions were approved as ideal after polling among colleagues designers.

DI: How did you come up with the name for this design? What does it mean?
DP : At first clock was named simply "O". But then I had to amended to make it clear meaning that they carry. And I had to call them "Zeitgeist." I think that the name is clear from the conception.

DI: Which design tools did you use when you were working on this project?
DP : At first the proportions was looked on the paper clock that was printed. I watched the clock looks like as a spot on the wall. Then I took a piece of carbon and did there holes of different sizes and stopped at a diameter of 0.8 mm. Then clock were printed on a 3D printer and painted. After all, it was approved and put into production.

DI: What is the most unique aspect of your design?
DP : It's ironic, but the zeitgeist depicted in the Ā«zeitgeistĀ».

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
DP : Of course, in the design process I have dealt with issues such as how and what technology should be for metal rim, as well as what technology can make holes in the carbon. So I worked closely with the engineers and technologists.

DI: What is the role of technology in this particular design?
DP : think that concept should speak for itself. A key role!

DI: What are some of the challenges you faced during the design/realization of your concept?
DP : Working with the materials and the nuances in the technologies introduced me even more closely with them.

DI: How did you decide to submit your design to an international design competition?
DP : I always participate in competitions and awards. For me to participate in this kind of nomination a priori was an honor, so I never miss this chance!