We had the distinct pleasure to interview award winning designer Lawrens Tan about their original and creative Corporate Identity design work. Lawrens Tan is an award-winning communication designer, that makes our world a better place with their original corporate identity works.
Lawrens Tan ("LT") answered Design Interview ("DI") questions about their award-winning work 10 Year Logo Corporate Identity. Interview questions prepared by Frank Scott.
LT : Inspired by the bursts of fireworks, and the anti-flickering light rays of the lamp was the main idea when it comes to this design. The colour had to be premium and not too overpowering. Thus, the colours of gold and silver was proposed. To make the number 10 stand out, it had to be a bold and sturdy typeface, where it should show you the cutting edge technology it carries.
LT : The focus was to create a simple and distinct celebration logo that tells the audience what the logo is all about. Anti-glare.
LT : This logo will be adapted in all communications visual like brochures, packaging, website and any media that involves publicity or print.
LT : It took roughly about two months. Research of the technology had to be carried out and studied in depth. We had to better understand what it meant to be anti-glare technology.
LT : It has to communicate the light anti-glare technology and feature that it is a benefit. The next idea was to weave in the premium feel. That was how the metallic colours came about.
LT : This design was produced by 3M on all collateral materials as well as packaging.
LT : Mainly couples and families with kids and also working professionals who believes in eye protection.
LT : Adobe Illustrator
