Interview with designer Guillermo Dufranc (GD), regarding views on design, and for the award-winning design Brugal Papá Andrés Structural & Packaging Design.

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Interview with Guillermo Dufranc at Wednesday 30th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
GD : This project was about designing the most precious treasure for the Brugal family. It had to be a respectful homage to the company´s founder, to honour his devoted dedication and passion to establish the most important Dominican Rum brand. The bottle design was inspired by the beloved emotional heritage more than a premium spirit.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
GD : The inspiration for the bottle design came from the royal crowns to communicate luxury and excellence while for the graphics the starting point was the exotic and attractive Caribbean architecture. The bespoke bottle design resembles a King´s crown. The royal imaginary delivers the glamour and exclusivity to this beverage that was previously kept just to be enjoyed by the Brugal family members. This prestigious brand wanted to create a very unique identity for its bottle design as well as a magnificent box.

DI: How long did it take you to design this particular concept?
GD : This project was designed during a year and took almost one more year to be crafted.

DI: What made you design this particular type of work?
GD : The cristal decanter was designed by Tridimage and manufactured by the world renowned crystal manufacturer RCR in Sienna, Italy. An ornate metal neck collar graces its slender neck and a metal face plaque has been hand polished and finished with a sandblast engraving inspired by Dominican architecture and manufactured by the Glencairn Crystal Studio in Scotland.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
GD : A strong professional mixture allowed us to enrich the project, exchanging ideas and concepts while keeping in mind technical issues through the design process to assure that the design proposals were able to be manufactured.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
GD : The research was carried by structural and graphic designers and marketing directors. The geographical origin of the beverage was the key to discover the artistic value of the caribbean architecture and the royal crowns the inspiration for the bottle design. The source were books, personal photos and Google.