Interview with designer Antonnione Franco Leone Ribeiro (AL), regarding views on design, and for the award-winning design Puzzle Modular Furniture.

 
 
 
 
 
 
For High-Resolution Images & More Info Visit: http://www.adesignaward.com/design.php?ID=33552

Interview with Antonnione Franco Leone Ribeiro at Tuesday 15th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
AL : Every day I realize more the social potential that design emanates. When we think of something for everyone, we should not emphasize inclusive measures for only one user profile, but try to reach a wide range of people. This design therefore has its aesthetic concern, but also the accessibility and functionality as objectives to be achieved. Its appearance was inspired by Piet Mondrian, for he used the same graphic elements to develop all his works throughout his career, as well as MFPuzzle proposes daily customization of your room, using the same modules. The playful mechanisms to provide interactivity, was based on the old game Sliding Puzzle, simulating the same ability to assemble your layout by a sliding system.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
AL : This project epitomizes the character of my authorial productions involving proposals related to synesthesia, accessibility, aesthetic experience, functional universality and technology in favor of humanism. When developing MFPuzzle, I intended to increase the accessible possibility in environments without lose the ludicity and lyricism.

DI: What are your future plans for this award winning design?
AL : I'm currently developing a technology for the inclusion of hearing impaired person in Brazilian regular schools. This project relies on state funding and has provision for two years to have its first release. I intend to distribute free throughout the Brazilian schools and in the future to the rest of the world. About the MFPuzzle, there's no investment for its production, so the next step is to prospect companies interested in making this design into reality at an affordable price to a greater number of people.

DI: How long did it take you to design this particular concept?
AL : This project was created in 2011 from an insight by watching the documentary about the life of Mondrian, one of my favorite artists. Due to other commitments I did not take the idea before, but on invitation Dr. Rita de Castro Engler to join A'Design Awards, rescued the project and reviewed some technical issues facing accessibility. Between 2011 and 2014, did some testing with simulated prototype design students, arts and architecture, and design and engineering professionals and people with physical restrictions.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AL : The initial idea came from an insight, but the development of the concept is due to the fact that I work with inclusive and accessible technologies.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AL : The focus of my project is to achieve human welfare, so turn this project into a product, but for that I need to partner companies who are interested to make the public has access to this product at a low cost.

DI: What made you design this particular type of work?
AL : This project represents well the profile of my latest portfolio as well as the direction of my academic research: Accessibility, humanism and social technologies.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
AL : Everything serves as a reference for my designs. The contact with the world gives me creative daydreams, in which naturally connect unconnected things and give these new functions.

DI: Who is the target customer for his design?
AL : all, anyone, everyone

DI: What sets this design apart from other similar or resembling concepts?
AL : The multidisciplinary: furniture + smartphone app + ludicity + accessibility

DI: How did you come up with the name for this design? What does it mean?
AL : The name makes reference to the game (Sliding Puzzle) that inspired the mechanism of the product, but also the idea of composing a layout from the fitting of several pieces (like any puzzle).

DI: Which design tools did you use when you were working on this project?
AL : Brainstorm, Rough, theoretical research, qualitative research with practitioners and potential users, simulated prototype testing, manual Sketch, three-dimensional illustration.

DI: What is the most unique aspect of your design?
AL : The interactivity while providing aesthetic experience and accessibility.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AL : I had the advices from Dr. Rita de Castro Engler and illustrations made by Leticia Hilário Guimarães.

DI: What is the role of technology in this particular design?
AL : Essential. This project aims to show how digital technology can contribute to humanism. And further, how digital technology can engage with the design of environments.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AL : A few years ago I dedicate my efforts to academic researches and projects about humanism and accessibility. For MFPuzzle, I researched Tesis and marketed projects, with a focus on technology, inclusion and decoration.

DI: What are some of the challenges you faced during the design/realization of your concept?
AL : Technical questions concerning the materials and dimensions of furniture, and its application to different environments, because the purchase of the product will be the purchase of individual modules.

DI: How did you decide to submit your design to an international design competition?
AL : Due to the invitation of Dr. Rita de Castro Engler, with whom I work about four years in the laboratory of design and technology of the University of State of Minas Gerais.

DI: What did you learn or how did you improve yourself during the designing of this work?
AL : The necessity of teamwork for a multidisciplinary project be well prepared.

DI: Any other things you would like to cover that have not been covered in these questions?
AL : This design shows how design can transcend its material existence. I don’t say this because MFPuzzle is half digital and half physical product, but because the design is into the solution soul and not in its tangibility.