Interview with designer Gagan Singh (GS), regarding views on design, and for the award-winning design Peg-Lamp Desk Lamp.

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Interview with Gagan Singh at Sunday 13th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
GS : I wanted to design a lamp that is modern, minimal and aesthetically beautiful standing on a desk. Modern design also tends to get very industrial, machined and sterile at times. So my quest was to offer best of both worlds. Clean modern design and handcrafted warmth of the old world. With that in mind, many sketches and prototypes later the Peg-Lamp was born.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
GS : My main focus was simplicity and function for the end user and at the same time having a design that would invite conversation. Peg Lamp is a statement of modern design love standing tall on a desk. It looks simple on the outside but is very intricate on the inside.

DI: What are your future plans for this award winning design?
GS : We'd like to take this design to masses at affordable prices because we believe modern design should be accessible to all and not just to the affluent. We would seek partnerships from fabricators, distributors and retailers.

DI: How long did it take you to design this particular concept?
GS : It's tough to say how long exactly because a creative mind is always thinking. Ideas brew or incubate in mind while you go about doing other things. So a lot of dreaming and finally putting pencil to the paper, I sketched out a lot of clean designs. I also love to make use of practical science in my designs which comes handy when you want absolute minimal pieces to a lamp but maximum function. After sketches I developed a lot of quick prototypes to get the proportions and form perfect. It took about 3 weeks working on and off on this project to finally have first fully functional lamp ready.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
GS : I love designing modern minimal lighting accents so this is an ongoing pursuit to develop this kind of lamps for the discerning.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
GS : All our designs are original and we take pride in handcrafting each piece. Our vision at Gagan Design is to produce very high quality modern designs and also make them accessible to all discerning souls so we'd definitely consider partnering with others who are masters in their fields so that we can realize our vision.

DI: What made you design this particular type of work?
GS : Clean, modern and minimal is our passion and this Peg-Lamp is a manifestation of exactly that.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
GS : Not any one in particular but inspiration comes from everywhere. We're in this business and keep up with modern designs that makes us happy.

DI: Who is the target customer for his design?
GS : Any one who appreciates modern design. People who like art, and unique things, people who love life, who are inspired are the kind of people who would love to own a piece of Gagan Design.

DI: What sets this design apart from other similar or resembling concepts?
GS : I'm not aware of any similar or resembling projects. This, I believe is unlike any other.

DI: How did you come up with the name for this design? What does it mean?
GS : The name Peg-Lamp is pretty straight forward. The colored 'Peg' is the central point in this design hence the name.

DI: Which design tools did you use when you were working on this project?
GS : When I was little, I used to make model airplanes out of used cardboard and ice cream spoons. My dad who was an aeronautical engineer in the Air Force at the time told something simple and magical that change how I approached design thereafter. He told me, 'everything starts with a paper and pencil'. I started sketching my designs before getting on with material and that was the best lesson in design development and product design I learnt in life. Long story short my best design tools is my ultra fine clutch pencil and sketch book that I carry everywhere.

DI: What is the most unique aspect of your design?
GS : Understated elegant simplicity that stands out off the crowd.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
GS : I developed this by myself at Gagan Design.

DI: What is the role of technology in this particular design?
GS : This design has best of both worlds. Its modern design used LED light along with nostalgic warmth of handcrafted wood. To top it all it has a dash of fun with the colored Peg and fabric cords.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
GS : Our insight into the target audience comes from experience and market research. People who deeply appreciate modern design not always can afford it. Modern design mostly is seen in boutique stores or under high-end labels which mostly is a little far from the reach of common man. We want to bring very modern, high-end quality products but at affordable costs.

DI: What are some of the challenges you faced during the design/realization of your concept?
GS : Biggest challenge was fitting in and concealing a switch, fabric cord and LED strips in wood dowel that is just 11/16" in diameter. Running wires through the center of the wood dowel that's 24 inches long and of course sourcing good quality materials from across the globe and yet make it affordable.

DI: How did you decide to submit your design to an international design competition?
GS : International design competitions like A'Design award are very prestigious and offer a great platform for furthering great design and innovation.

DI: What did you learn or how did you improve yourself during the designing of this work?
GS : Learning is a continuous process and every time you do something new or the same old you have an opportunity to improve. With every new lamp we design and craft for our buyers we try to finesse either the product or the process.