Amal Film Festival Advertising poster by Lama, Rama, and Tariq Ajinah

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DI: What is the main principle, idea and inspiration behind your design?

LRATA : to highlight tolerance among religions and culture through cinema.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

LRATA : Because the festival of the poster took place in Spain, a country that is rich in culture and diverse religions.

DI: What made you design this particular type of work?

LRATA : Because the brief was about cinema and culture, it excited me to design it.

DI: Where there any other designs and/or designers that helped the influence the design of your work?

LRATA : It was done at Barnbrook studio, so I was guided and inspired by his work.

DI: What sets this design apart from other similar or resembling concepts?

LRATA : It is bilingual ( Arabic + English) and it embraces different religions that exist in Spain.

DI: Which design tools did you use when you were working on this project?

LRATA : illustrator software

DI: What are some of the challenges you faced during the design/realization of your concept?

LRATA : To adapt the Latin font to Arabic