Islamic Identity Branding Islamic Identity by Lama, Rama, and Tariq Ajinah

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DI: What is the main principle, idea and inspiration behind your design?

LRATA : To design a contemporary Islamic design.

DI: How long did it take you to design this particular concept?

LRATA : It took quite a long time. Almost 2 months.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?

LRATA : It was designed for a friend of mine. It is kind of a personal project.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?

LRATA : It is used by the client.

DI: What made you design this particular type of work?

LRATA : I am interested in branding and Islamic design, so this was very good for me.

DI: Which design tools did you use when you were working on this project?

LRATA : illustrator software.

DI: What is the most unique aspect of your design?

LRATA : I used only two shapes to create the pattern, the circle and the square to create the patterns. Every motif is only designed once and no pattern is repeated.

DI: How did you decide to submit your design to an international design competition?

LRATA : I wanted to challenge myself and step out of the teaching environment to feed back into it.