Interview with designer Lama Ajeenah (LA), regarding views on design, and for the award-winning design Islamic Identity Branding Islamic Identity.

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Interview with Lama Ajeenah at Wednesday 16th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
LA : To design a contemporary Islamic design.

DI: How long did it take you to design this particular concept?
LA : It took quite a long time. Almost 2 months.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
LA : It was designed for a friend of mine. It is kind of a personal project.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
LA : It is used by the client.

DI: What made you design this particular type of work?
LA : I am interested in branding and Islamic design, so this was very good for me.

DI: Which design tools did you use when you were working on this project?
LA : illustrator software.

DI: What is the most unique aspect of your design?
LA : I used only two shapes to create the pattern, the circle and the square to create the patterns. Every motif is only designed once and no pattern is repeated.

DI: How did you decide to submit your design to an international design competition?
LA : I wanted to challenge myself and step out of the teaching environment to feed back into it.