Interview with designer Ayhan Guneri (AG), regarding views on design, and for the award-winning design Sheraton Bursa Hotel.

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Interview with Ayhan Guneri at Friday 18th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
AG : Each space that will be animation, to show as if real, was the main principle.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
AG : The main purpose is that begin marketing process with prepare realistic animation for advertising of hotel during construction.

DI: What are your future plans for this award winning design?
AG : Our future plan is improve our animation department ‘’pixel a studio‘’ .

DI: How long did it take you to design this particular concept?
AG : All animation renderings were prepared in 3000 hours render time and 120 days modelling period.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
AG : It is an animation that supply the needs of our client.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
AG : The Project was opened in 2013 in Turkey.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
AG : We were completed the project with our knowledge and experiences of animation.

DI: Who is the target customer for his design?
AG : Customers of hotel, investor of hotel, architecture firm that design the project.

DI: What sets this design apart from other similar or resembling concepts?
AG : Spaces of behind each other include in main render space.

DI: How did you come up with the name for this design? What does it mean?
AG : The name of the hotel.

DI: Which design tools did you use when you were working on this project?
AG : As 3Ds max, AutoCad, V-Ray programs and high capacity computers.

DI: What is the most unique aspect of your design?
AG : Each space, stands as if alive.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
AG : We collaborate with supervisor of story board.

DI: What is the role of technology in this particular design?
AG : Existence of animation owes technology.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
AG : Light and shade that in real spaces and accesories which were an effect as if experiencing, were analyzed.

DI: What are some of the challenges you faced during the design/realization of your concept?
AG : Long render times and rendering of scenes to be too full.

DI: How did you decide to submit your design to an international design competition?
AG : Perceive that making a precious work inclusive of lots of animation, encourage us to take part in competition.

DI: What did you learn or how did you improve yourself during the designing of this work?
AG : Each animation scene is a new experience for us.

DI: Any other things you would like to cover that have not been covered in these questions?
AG : Thank you for everything.