Interview with designer Johnson Li (JL), regarding views on design, and for the award-winning design Lenovo Flagship Store.

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Interview with Johnson Li at Sunday 13th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
JL : Lenovo Flagship Store is created to bring its customer to embark on a journey of senses. The sight is completed with simple yet sophisticated design, where neutral meets occasional highlights. The matt corian tabletop with a base made with wood, white-grey paneling wall provide warm and friendly touch feeling, natural stone tile lines the floor creates historical image; a perfect mixture of sound brought to life by Dolby in the TV area, and the entire journey is not complete without the Smell and Taste of Le-Coffee served in store to customers.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
JL : Lenovo considers Flagship Store as a destination to its customers, a place where learning and sharing happens, a platform to test products,and a place where service is provided to bring value to its customer- not only as a place for buying & selling. Design intends to build a brand new image with a combining Chinese traditional cultures and latest leading technology elements,as well as the surroundings and the special needs of visitors were carefully taken into consideration.

DI: What made you design this particular type of work?
JL : Interactive installation is a combination of high definition camera and facial recognition application. Movements captured with random message appear to accompany the captured image, and an easy step of scanning QR code, customer can share their image and message of the store on their chosen social network. Hence, turning the traditional brick-and-mortar store to a 24-hour shopping experience.

DI: What are some of the challenges you faced during the design/realization of your concept?
JL : Lenovo has an excessive variety of products, it made categorization difficult for both the store and the customer. To help ease the confusion and to make the instore experience customer friendly, products are categorized by its value seen by the customer. Instead of serial numbers, each product group is labled with phrase that clearly portrays it's value to the customer. For example, laptop is labled into 4 different groups, they are: Pioneer & Flagship, Performance, Convertable and Everyday. Each phrase has a clear indication of the kind of laptop you'll find within this group.