Interview with designer Bruno Oro de Abreu (BO), regarding views on design, and for the award-winning design Curva Vase Collection Vase.

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Interview with Bruno Oro de Abreu at Monday 14th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
BO : A vase that can be part of the users daily life and not hidden in a cupboard. The main inspiration was Oscar Niemeyer's projects.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
BO : A design to be unique and constantly used according to the users creativity and need.

DI: What are your future plans for this award winning design?
BO : Produce it and place it in the market.

DI: How long did it take you to design this particular concept?
BO : Considering the time worked on it probably about a month.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
BO : It was an insight during one of my lectures, just a moment of inspiration.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
BO : I would like to lease the production rights.

DI: What made you design this particular type of work?
BO : The idea that a great part of the vases finish in a cupboard when not used.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
BO : No.

DI: Who is the target customer for his design?
BO : Anyone.

DI: What sets this design apart from other similar or resembling concepts?
BO : The possibility of multiple use and its adaptability for being used without a flower.

DI: How did you come up with the name for this design? What does it mean?
BO : Curva means "curve" in portuguese. The idea came from Niemeyers famous thought: "It is not the right angle that attracts me, nor the straight line, hard and inflexible, created by man. What attracts me is the free and sensual curve, the curve that I find in the mountains of my country, in the sinuous course of its rivers, in the body of the beloved woman."

DI: Which design tools did you use when you were working on this project?
BO : Tests, research, digital modeling, foam modeling, etc.

DI: What is the most unique aspect of your design?
BO : The shapes and its usability.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
BO : No.

DI: What is the role of technology in this particular design?
BO : None.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
BO : Tests with users to predict user interaction with products in order to understand how and where the product would end up.

DI: What are some of the challenges you faced during the design/realization of your concept?
BO : The main challenge was to create something to not be hidden and that could have its own personality.

DI: How did you decide to submit your design to an international design competition?
BO : It is a good way to test your design and receive different outcomes of it.

DI: What did you learn or how did you improve yourself during the designing of this work?
BO : I had to focus more on the adaptability of the vase and develop it on its shape. This was very interesting as I could get a deep analysis and understand of shapes and forms.

DI: Any other things you would like to cover that have not been covered in these questions?
BO : No.