We had the distinct pleasure to interview award winning designer Helen Brasinika about their original and creative Corporate Design design work. Helen Brasinika is an award-winning architectural designer, that makes our world a better place with their original corporate design works.
Helen Brasinika ("HB") answered Design Interview ("DI") questions about their award-winning work Vivifying Minimalism Corporate Design. Interview questions prepared by Frank Scott.
HB : The main inspiration for the design identity came from zen philosophy and the dyadic nature of cosmos. The desire was to create a contemporary space that customizes therapies based on advanced technology while offering classic treatments as well. The resulting design proposal was to create a dynamic space that emits the austerity of scientific labs to the familiar connotations and warmth of classic interiors.
HB : The design scheme stemmed from the companies deliverable to create a contemporary space with reference to scientific labs, yet to refrain from their dominating cold austerity. We wanted to create a balancing scheme between scientific and classic warm spa and wellness ambience.
HB : We would like to promote it online and on classic hardcopy editions and get from it the most of publicity and marketing.
HB : 6 months including construction and delivery phase.
HB : It was a commision for the first branch of a new brand in wellness and cosmetology.
HB : Used by the customer
HB : Customer commission
HB : International influences and local context, trying always to translate context using a more international architectural and design language.
HB : Women or men that wish to buy wellness and cosmetology programs facial and body rejuvenation and repair.
HB : Regarding Greek competition its design is very groundbreaking, dynamic contemporary while adhering strictly to the marketing policy and services of the company in terms of familiarity with the greek target customer. It follows design rules and concepts that are used by international peers and the resulting outcome looks more international than local.
HB : Vivify means rejuvenate.
HB : Various design tools and concepts.
HB : The application of a sweet color pallete that combines taste, desire with reason and science, and the combination of material and textures.
HB : Yes, various companies during the construction and manufacting process, since all the items and furnishings were custom designed and manufactured for the purpose of this design identity.
HB : Very important since, CAD/CAM softwares were used for the design and manufacturing while advanced technology was used for enhanced formulas and minerals to be applied on floors and walls special milling and drilling machines to give different nature to common materials and finishes like wood and metal.
HB : As part of our design process, research findings in the international field is always incorporated in the concept design, while international research in materials and finishes is conducted in order to stay informed and following design trends.
HB : For wider publicity coverage and to add the value status of a respected and recognized design award.
