Interview with designer Samadara Ginige (SG), regarding views on design, and for the award-winning design Samadara Ginige Personal Identity Logo.

 
 
 
 
 
 
For High-Resolution Images & More Info Visit: http://www.adesignaward.com/design.php?ID=31461

Interview with Samadara Ginige at Tuesday 15th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
SG : Idea was to design a logo for a Designer & Developer who have been working in this sector for 10 years. She is a designer who appreciate simplicity and has achieved it in most of her designs.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
SG : My focus was to design a logo which is aesthetically appealing while being unique as it was designed for a designer. It needed to be clever as well as clean.

DI: What are your future plans for this award winning design?
SG : It will be used as my logo/identity and will be the identity for my future design studio.

DI: How long did it take you to design this particular concept?
SG : About 3 weeks.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
SG : This design was my own idea and it is not a commission. In my research I found plenty of logos that represent designers and the symbols such as pencil, pen, brush, etc are overused. And I found many versions of sg monogram as well. It was not easy to design an acceptable sg monogram which is professional, elegant, clean and clever.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
SG : I intend to use my work myself.

DI: What made you design this particular type of work?
SG : As a designer and a developer who have been working for more than 10 years in graphics/web fields, I felt it is time to get an identity designed for myself.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
SG : No, this is my own work.

DI: Who is the target customer for his design?
SG : Start-ups, Small|Medium|Large sized businesses and freelancers who seek logo/corporate identity/graphics/web design and development services.

DI: What sets this design apart from other similar or resembling concepts?
SG : In my research I found plenty of logos which represent designers and the symbols such as pencil, pen, brush, etc are overused. And I found many versions of sg monogram. So I wanted to design a unique sg monogram which is professional, elegant, clean and clever which will capture the audience for it's simplicity and uniqueness.

DI: How did you come up with the name for this design? What does it mean?
SG : sg are the two initials of my name Samadara Ginige.

DI: Which design tools did you use when you were working on this project?
SG : I used pencil and paper to sketch. Then I scanned my sketches and made the vector version using Adobe Illustrator CS6 and made the presentation using Adobe Photoshop CS6.

DI: What is the most unique aspect of your design?
SG : It's two letters which are connected, and creating an infinity loop. It represents me as a designer as well as a developer.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
SG : I worked alone on this project.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
SG : Researching was completely based on internet. I searched how I should present myself uniquely while not using the same symbols and icons which other designers have used to represent themselves. And I referred to many logo/identity galleries and design communities as well.

DI: What are some of the challenges you faced during the design/realization of your concept?
SG : There are plenty of logos represent designers and the symbols such as pencil, pen, brust, etc are overused. And I found many versions of sg monogram. It was not easy to design an acceptable sg monogram which is professional, elegant, clean and clever.

DI: How did you decide to submit your design to an international design competition?
SG : I received an email from news@design-pr.org regarding this competition. I think it's high time to prove my skills. My work have received many articles/blog features, book includes and galleries features. I think this is the best way to earn the recognition for my work and compliment myself for the hard work I've put through to get to this point.

DI: What did you learn or how did you improve yourself during the designing of this work?
SG : I had to go through a few revisions to make it pixel perfect.