Interview with designer FIVE AM (FA), regarding views on design, and for the award-winning design Crombe 3.0 Winehouse.

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Interview with FIVE AM at Monday 9th of December 2013: DI: What is the main principle, idea and inspiration behind your design?
FA : The owner wanted to place the wines in their original package. Because the boxes often have different colours and dimensions, we created a global perspective. The perspective is created with very thin metal frames.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
FA : We wanted to add a design element, without attacking too much attention. The wines are the most important objects in the shop, but the frames add a small but special touch.

DI: What are your future plans for this award winning design?
FA : It has been designed to evolve. Nothing has been fixed on the floor, so the owner can play with the elements.

DI: How long did it take you to design this particular concept?
FA : The design took 2 months.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
FA : We got this design commissioned by the owner, Crombé wines.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
FA : We had to keep the architecture, designed by Goedefroo+Goedefroo architects, in mind. But it was so clean and light that it easily blended.

DI: What sets this design apart from other similar or resembling concepts?
FA : Mostly wine shops are made out of wood or stone. In the big hall, wood would be to heavy on the eye. The thin steel frames delivers a interesting play of invisible and visible elements.

DI: Which design tools did you use when you were working on this project?
FA : We used cardboard to design some scale models.

DI: What is the most unique aspect of your design?
FA : The fact it is a really small design addition but has a big outcome.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
FA : We worked with a metalworker for al the steel frames and huge rack. An engineer calculated the whole construction.

DI: What are some of the challenges you faced during the design/realization of your concept?
FA : The stability of the frames was something we struggled with. But the solution was very close. We used the weight of the pallets to keep the structure straight.

DI: How did you decide to submit your design to an international design competition?
FA : We like the abroad influences. That's why we want to go international to meet other designers or firms.