We had the distinct pleasure to interview award winning designer Valerii Sumilov about their original and creative Exclusive quality wine design work. Valerii Sumilov is an award-winning communication designer, that makes our world a better place with their original exclusive quality wine works.
Valerii Sumilov ("VS") answered Design Interview ("DI") questions about their award-winning work Et Cetera Merlot Exclusive quality wine. Interview questions prepared by Frank Scott.
VS : We had to create a unique concept, and on the other - to communicate the idea behind the trademark in an effective and original manner. When brainstorming on the idea I came up with the final conceptual solution, the rest was rather simple. The highlight of this design is the trademark's name, which is represented through the ellipsis sign. From there on it was all about the balance of elements and setting proper accents by applying different printing techniques.
VS : The task was to create a stylish and minimalistic design that would make the product stand out on the shelves. Assuming that these are expensive quality wines, we also had to create the feeling of exclusivity through an original and unusual design. Besides, the project also required its own product placement, a concept that would be completely different from what the other local winemakers had to offer.
VS : The future is very promissing - the product is already present on the shelves and it enjoys good sales. Which is what this design was aimed for.
VS : It took several months to take this project from the initial concept stage to the final printed label.
VS : The winemakers at Et Cetera approached me with the request of creating a label design for their new line if limited run wines. This was the main drive behind the project.
VS : This design was commisioned by the Et Cetera winemaking company and is used exclusively by them.
VS : This type of work is our agency's main field of activity, so the reason is rather obvious.
VS : This design was made entirely by our agency.
VS : Since this series of wine is exclusive and is available only in a limited run the main customer for this design is obviously a person who is able and willing to buy an expensive wine and wants the quality and exclusivity to be reflected in the label design.
VS : The project's main trait is its simplicity. While the majority of other designs in this category strive to reflect nobility, traditionality and exclusivity, this particular design stands out with its seemingly simple, almost minimalistic layout that makes it stand out from the competition.
VS : The name was determined by the very product the design was created for.
VS : Standard design software tools.
VS : The main selling point of this design is its simplicity and the fact that it reflects the trademark's name in a very minimalistic and elegant fashion.
VS : This design was developed fully in-house.
VS : Technology plays a very important role in this particular project since the application of different printing and post-printing techniques allowed as to create a very unique label that really stands out on the shelf and makes the trademark memorable.
VS : The project required its own product placement, a concept that would be completely different from what the other local winemakers had to offer. So there was certainly a level of analytical research involved in terms of competition analysis.
VS : The most difficult aspect was locating the fine line. On the one hand, we had to create a unique concept, and on the other - to communicate the idea behind the trademark in an effective and original manner. When brainstorming on the idea I came up with the final conceptual solution, the rest was rather simple - choosing the right fonts, outlining the overall aesthetic, picking the post printing techniques to be applied.
VS : I felt that this work deserves to be featured in a competition as big as this one.
VS : This work has definitely taught me how to use a very small number of elements to create a minimalistic design that still looks very elegant and exclusive.
VS : With the label's seeming simplicity, design's temperance and the limited color scheme this project was certainly a serious task, because it involved the creation of special product positioning for the winemaking company.
