Interview with designer Cristina Orozco Cuevas (CO), regarding views on design, and for the award-winning design Lasso Decorative Textile.

For High-Resolution Images & More Info Visit:

Interview with Cristina Orozco Cuevas at Monday 14th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
CO : Experimenting on industrial jacquard machines with yarns and mixing techniques. Always looking to do something different, never repeat myself.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
CO : I wanted to make a textile with little bags to keep out little tools or jewelry. But on my way to discover the bags I came with another design: floated yarns with frayed appearance, but very strongly moored to the fabric. My aim for doing this kind of fabric experiments is to get something out of the blue.

DI: What are your future plans for this award winning design?
CO : Publish it and share it with my clients in order to get more work and more business opportunities. Embrace the chance to get global exposure with my design studio and get clients worldwide.

DI: How long did it take you to design this particular concept?
CO : It took me months to finally get the design indeed from the thinking and experimenting to the actual manufacturing.

DI: Why did you design this particular concept? Was this design commissioned or did you decide to pursuit an inspiration?
CO : I totally pursuit a risk experimenting on techniques half industrial and half hand made.

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
CO : I already have a deal with one company in Mecico. It has already been commercialized on some catalogues and for other clients with pillows on department stores.

DI: What made you design this particular type of work?
CO : Take challengues and new risks even when mills say no.

DI: Where there any other designs and/or designers that helped the influence the design of your work?
CO : This particular work was a serendipia, so maybe indirectly some previous designs influenced just because of the acknowledge of diverse techniques helped me to solve this design.

DI: Who is the target customer for his design?
CO : Decoration Professional Market: hotels, architects, designers, interior design studios. Decoration Massive market: Department Stores

DI: What sets this design apart from other similar or resembling concepts?
CO : I have never seen a afbric like this before. It is strange, different, friendly to touch, if there is any light behind it fells very soflty, tenuous and nice.

DI: How did you come up with the name for this design? What does it mean?
CO : I came with the idea that once I have these loose yarns woven horizontally which where cut at some point of the process. I thought about shoe lacing or something similar. I named it Lasso, which means a long rope with a running noose at one end used especially to catch horses and cattle. This names fits perfectly because the yarns look like very long but knotted by themselves, into the fabric and the released when they are cut.

DI: Which design tools did you use when you were working on this project?
CO : I have to make with some engineers a special tool we named shutter kinfe of recycled metal parts of old looms; to cut the loose yarns on both ways: vertical and horizontal. In order to make a viable and affordable product. I made the design on CAD special textile Sofware because I worked it on electronic industrial jacquard looms, which sometimes is kind of difficult beacuse when you design it into the computer as a drawing, the result specifically on this fabric has nothing to do. It was difficult to visualize how it would come out.

DI: What is the most unique aspect of your design?
CO : The loose yarns which give different visual, feeling and functional aspects. It is rare to see products half industrial and half hand made. Normally these two things seem to be opposed.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
CO : I worked with the help of a textile engineer with the "shuttlle knife" to develop a special tool. Because as part of a finish, the cut part was difficult to do without taking costs very high, so we developed this special tool to get the efficiency and low cost of production.

DI: What is the role of technology in this particular design?
CO : It is has practically a lot to do. this fabric cannot be woven without technology.

DI: Is your design influenced by data or analytical research in any way? What kind of research did you conduct for making this design?
CO : This design has to do with technique, weaves behavior and experimentation on woven jacquard fabrics.

DI: What are some of the challenges you faced during the design/realization of your concept?
CO : Getting the fur aspect I wanted, be affordable to produce with a fair price, persuading the textile mill it would work on the looms and on the new finish process, plus into the decoration market get the interest in possible buyers.

DI: How did you decide to submit your design to an international design competition?
CO : Because I wanted my design to meet global competition. I already had taken some designs nationally and in Iberoamerican competitions. Now I think this is an opportunity to compete with the world, cause now we are designing for everyone. Also prove myself that my work is really valuable and works. This a big challenge for me.

DI: What did you learn or how did you improve yourself during the designing of this work?
CO : I have learnt that there no impossibles if you take risks and of you do things, take actions instead just thinking them.

DI: Any other things you would like to cover that have not been covered in these questions?
CO : Being on this competition and getting two awards is another big watershed on my textile career.