We had the distinct pleasure to interview award winning designer Springetts Brand Design about their original and creative Baby food brand design work. Springetts Brand Design is an award-winning communication designer, that makes our world a better place with their original baby food brand works.
Springetts Brand Design ("SBD") answered Design Interview ("DI") questions about their award-winning work Sprout Baby food brand. Interview questions prepared by Frank Scott.
SBD : A brand idea, which seeks to break new ground in the baby food category by the introduction of a fresh, chilled range of part-prepared baby food, similar to formats available for adult consumption. This would allow mums to make their ‘own’ baby food easily and quickly. The concept name is intended to convey the integrity of the ingredients and how the right food is key to healthy development. Building on this idea, the creative execution is a playful, literal expression of ‘you are what you eat’. The intention to present an image of baby as happy, healthy and flourishing with the help of nature’s best ingredients. Our hope would be that the aesthetic will reassure through the promise of natural goodness, but that the image and idea will engage emotionally – making mums smile; creating a powerful on-shelf presence.
SBD : This is a concept and it would be great to see it being used.
SBD : Currently it is a concept that belongs to Springetts Brand Design Consultants.
SBD : A gap in the market
SBD : Sprout - new growth, shoots sprouting up and growing - links in with the development of children.
SBD : Project was done by Kelly Bennett and Moyra Casey
