Interview with designer Katsumi Tamura (KT), regarding views on design, and for the award-winning design Pop-Up Message Card “leaves” Message Card.

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Interview with Katsumi Tamura at Tuesday 15th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
KT : Life, Nature and City etc. ― all thing's shapes and colors surrounding myself.

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
KT : My designs focus on making a user happy and affluent.

DI: What are your future plans for this award winning design?
KT : I want many people to know our products. Besides, I'm glad that fun of our products increase by taking advantage of this awards.

DI: How long did it take you to design this particular concept?
KT : 6 months

DI: Is your design being produced or used by another company, or do you plan to sell or lease the production rights or do you intent to produce your work yourself?
KT : No.

DI: What sets this design apart from other similar or resembling concepts?
KT : Leaf motif pop-ups by opening a card.

DI: How did you come up with the name for this design? What does it mean?
KT : It is easy to understand for everyone. It express a name of design motif simply.

DI: Which design tools did you use when you were working on this project?
KT : Adobe Illustrator

DI: What is the most unique aspect of your design?
KT : Leaf motif pop-ups by opening a card.

DI: Who did you collaborate with for this design? Did you work with people with technical / specialized skills?
KT : Art Director: Katsumi Tamura, Designer: Takahiro Sugawara and Copywriter: Toshiyuki Nagamatsu

DI: What is the role of technology in this particular design?
KT : Our designs and products are supported by precision paper processing technologies.

DI: What are some of the challenges you faced during the design/realization of your concept?
KT : I challenge to bring out character and potential of paper.

DI: How did you decide to submit your design to an international design competition?
KT : I choose competitions which are operated sincerely, and promise a sound effect by getting award.

DI: What did you learn or how did you improve yourself during the designing of this work?
KT : I have learned importance of facing on motif sincerely, and understanding it deeply.

DI: Any other things you would like to cover that have not been covered in these questions?
KT : No.