Interview with designer Anastasia Smyslova (AS), regarding views on design, and for the award-winning design Petitana Brand Identity.

 
 
 
 
 
 
For High-Resolution Images & More Info Visit: http://www.adesignaward.com/design.php?ID=29338

Interview with Anastasia Smyslova at Tuesday 15th of April 2014: DI: What is the main principle, idea and inspiration behind your design?
AS : PetitAna - Handmade stuff for chic baby, is a brand of various stuff for babies whose parents want to use for their kids exclusive stuff which created by professional designer (clothes, accessories, furniture, accessories for nursery, toys).

DI: What has been your main focus in designing this work? Especially what did you want to achieve?
AS : The project was developed as a private label of the designer. Visual representation is intended to reflect the handcrafted production and exclusiveness items for kids. The hand-lettering name emphasizes the fact that the products are made by hand. The pastel color palette and graceful graphic elements reflect sophisticated designer approach in creation stuff by this brand.

DI: How did you come up with the name for this design? What does it mean?
AS : The PetitAna brand name was inspired by combination of the short form of designer's name Anastasia and french word "Petit" that mean baby, kid, infante.